Functional Scope of EMM

What features does the E-Marketing Manager have?

Here you can compare all features of the different E-Marketing Manager (EMM) product variants at a glance. Have a look and find out which variant fits best to your needs. If you have any questions, please contact us. We will be happy to advise you choosing the right variant of the E-Marketing Manager.

EMM SaaS

EMM SaaS is a web-based email marketing software. With this software-as-a-service solution, you benefit from whitelisting and AGNITAS’ high security and quality standards in accordance with ISO 27001:2013. You don’t need to worry about hardware or databases; we take care of operation and administration in our high-end data center in Munich.

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EMM Private Cloud

With the EMM Private Cloud, you get the complete email marketing package. AGNITAS takes care of hosting, administration, and all other time-consuming and resource-intensive tasks, while you retain the highest level of data security and control. With the Private Cloud, you combine all the advantages of SaaS and in-house solutions.

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EMM Inhouse

With EMM Inhouse, you purchase a license for the E-Marketing Manager: one-time acquisition costs, permanent use. The security of your data is completely in your hands; no addresses are passed on to third parties. You use your own IT infrastructure. Upon request, we can assist you with installation, maintenance, and whitelisting.

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OpenEMM

OpenEMM is the free open source solution of E-Marketing Manager. It uses the certified open source license “Common Public Attribution License (CPAL)”. OpenEMM is constantly being developed and improved by the community. Free tips on installation, configuration, and operation can be found here.

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Functional scope of EMM Product Variants

User Interface

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
(Online-) access via web browser	✔	✔	✔	✔	✔
Multi-language user interface (e.g. GER, EN, FR, ES, IT, NL, PL)	✔	✔	✔	✔	✔
Responsive user interface	✔	✔	✔	✔	✔
Whitelabel-Capability *	✔	✔	✔	❌	❌
Dashboard	✔	✔	✔	✔	✔
Calendar with reminder and comments function	✔	✔	✔	✔	✔
Individual user rights & role administration (GDPR-compliant)	✔	✔	✔	✔ limited	✔ limited
Tooltips & help ballons	✔	✔	✔	✔	✔
Context-sensitive Online Help and in-depth manual (PDF)	✔	✔	✔	✔	✔
Countdown for session timeout	✔	✔	✔	✔	✔
News center with new EMM features and changes	✔	✔	✔	❌	❌
User-specific views configurable	✔	✔	✔	✔	✔

* optional features for an extra charge

Permission Management

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Mailinglists	✔	✔	✔	✔	✔
Registration procedure: Confirmed opt-in, double opt-in	✔	✔	✔	✔	✔
Forms for user self-administration: subscribe, unsubscribe, change data	✔	✔	✔	✔	✔
Individual web forms and landing pages incl. drag & drop editor	✔	✔	✔	✔	✔
Bounce management	✔	✔	✔	✔	✔

Lead Management

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Database for storing of recipient profile	Oracle, MariaDB	Oracle, MariaDB	Oracle, MariaDB	MariaDB	MariaDB
Create and delete database fields, bulk-updates of content	✔	✔	✔	✔	✔
Create, change or delete recipients (manually or automatically)	✔	✔	✔	✔	✔
Search for recipients throughout all database fields	✔	✔	✔	✔	✔
Import & export of data through CSV, XLSX, ZIP	✔	✔	✔	✔	✔
Blocklist	✔	✔	✔	✔	✔

Automated profile enrichment:
Latest reactions (date of latest opening, latest click)	✔	✔	✔	✔	✔
Recipient status history: Changes of permissions	✔	✔	✔	✔	✔
Contact history: Response to all received mailings (Part of the Automation Package) *	✔	✔	✔	❌	❌
Retargeting history: Behavior tracking data of the homepage (Part of the Retargeting Package) *	✔	✔	✔	❌	❌
Device history: Reactions per device	✔	✔	✔	❌	❌
Insights: Recipient based analysis	✔	✔	✔	❌	❌
Individual profile enrichment	✔	✔	✔	✔	✔

Target group management:
Creation of target groups on the basis of recipient reactions (opened, clicked, purchased, etc.) per drag & drop	✔	✔	✔	✔ without purchased	✔ without purchased
Creation of target groups based on the used end devices and e-mail clients	✔	✔	✔	❌	❌
EQL-editor for creation of complex target groups	✔	✔	✔	✔	✔
Customer Insights and other analyses	✔	✔	✔	❌	❌
Realtime calculation of the target group size in one mailing or the target group	✔	✔	✔	✔	✔

Mailing Creation

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Types: normal mailings, transaction mailings, followup mailings, triggermails (action- and date based mailings), interval-based mailing	✔	✔	✔	✔ no interval and followup mailings	✔ no interval and followup mailings
Mailing-Assistent	✔	✔	✔	✔	✔
Template technology: Creating mailings based on building blocks	✔	✔	✔	✔	✔
Predefined responsive templates	✔	✔	✔	✔	✔
Predefined HTML Editor with syntax highlighting and syntax checks	✔	✔	✔	✔	✔
HTML-to-Text-Converter	✔	✔	✔	❌	❌
WYSIWYG editor	✔	✔	✔	✔	✔
E-Mail Creator: Choice of different templates for easy mail creation by drag and drop (inclusive a choice of different templates)	✔	✔	✔	❌	✔
International character sets	✔	✔	✔	only UTF-8 and ISO8859	only UTF-8 and ISO8859
Personalization / Individualization by means of placeholder types (AgnTags)	✔	✔	✔	✔	✔
Individual and precast forms of salutation	✔	✔	✔	✔	✔
Barcode generator	✔	✔	✔	❌	❌
Voucher management (part of the retargeting package)*	✔	✔	✔	❌	❌
Real time content	✔	✔	✔	❌	❌
Link extension to tracking parameters (e.g. for tracking with intelliAd and more)	✔	✔	✔	✔	✔
Share-with-your-network-function	✔	✔	✔	❌	❌
Undo-function	✔	✔	✔	✔	✔
Copying mailings as templates	✔	✔	✔	✔	✔
Export mailings and import them (into other clients)	✔	✔	✔	✔ only one client	✔ only one client
Extensive search functions and filtering options	✔	✔	✔	❌	❌
Target group-driven content	✔	✔	✔	✔	✔
Automated insertion of external content (e.g. via RSS, XML, etc.)	✔	✔	✔	❌	❌
Sending of file attachments and personalized PDFs (digital invoice dispatch)	✔	✔	✔	✔ without personalization	✔ without personalization
Mediapool as central image administration	✔	✔	✔	❌	✔
Editor for images in mailings	✔	✔	✔	✔	✔
Archive function for categorising mailings	✔	✔	✔	✔	✔
AI text and image generation	✔	✔	✔	❌	❌

Mail Delivery

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Email formats: Text, HTML, Inline HTML	✔	✔	✔	✔	✔
Auto-optimization (based on openings, clicks, revenue)	✔	✔	✔	✔ without revenue	✔ without revenue
A / B testing with the aid of list split functionality	✔	✔	✔	✔	✔
Integrated preview function for any desired recipient, various devices (smartphone, tablet, PC) with activatable image display	✔	✔	✔	✔	✔
Test transmission to predefined distribution list and individual people	✔	✔	✔	✔	✔
Optional delayed dispatch	✔	✔	✔	✔	✔
Selecting the maximum send volume	✔	✔	✔	✔	✔
Duplicate check	✔	✔	✔	✔	✔
WebView for mailings	✔	✔	✔	✔	✔
Online newsletter archive for recipients	✔	✔	✔	✔	✔
Response filter for e-mail returns with forwarding function	✔	✔	✔	✔	✔
Whitelisted by all relevant email providers, and AGNITAS is a member of the Certified Senders Alliance (CSA)	✔	✔	✔	❌	❌
S/MIME signature for emails *	✔	✔	✔	❌	❌

Marketing Automation

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Campaign Manager - Planning, driving and monitoring of complex e-mail campaigns - Example campaigns as templates (A-/B-Test, Double-Opt-in, Birthday) as templates - Test runs with shortend waiting times - Trigger management for controlling mailings and profile enrichment	✔	✔	✔	✔	✔

Evaluations

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Statistical real time evaluation with graphical representation	✔	✔	✔	✔	✔
Evaluation across all recipients and individual target groups	✔	✔	✔	✔	✔
Evaluation of absolute and proportional values	✔	✔	✔	✔	✔
Evaluation of freely definable periods	✔	✔	✔	✔	✔
Evaluation by device type (PC, Smartphone, Smart TV, Tablet) for openings, clicks and revenue	✔	✔	✔	✔	✔
Device overview of a single mailing and the whole mailing list (based on the response data of the last 90 days)	✔	✔	✔	❌	✔
Various statistics for a recipient (e.g.: Insights, Contact-History, Device-History, Retargeting-History, etc.)	✔	✔	✔	❌	❌
More than 30 indicators (e.g.: Openings, clicks, delivered e-mails, sent e-mails, bounces, unsubscribers, etc.)	✔	✔	✔	✔	✔
Top domain statistics for each mailing and the entire mailing list	✔	✔	✔	✔	✔
Click statistics for each link	✔	✔	✔	✔	✔
Clicks, openings and deliveries over a certain period	✔	✔	✔	✔	✔
Shares in social networks	✔	✔	✔	❌	❌
Bounces (soft and hardbounces)	✔	✔	✔	✔	✔
Revenue statistics including the conversion rate	✔	✔	✔	❌	❌
Benchmark comparison: Anonymous comparison with other EMM customers in the same industry with regard to opening rates, click rates, unsubscribe and bounce rates	✔	✔	against surcharge, only possible with Oracle DB	❌	❌
Heatmap	✔	✔	✔	✔	✔
Mailing comparison	✔	✔	✔	✔	✔
Evaluation of the recipients based on • Status • Mailingtype • Domains	✔	✔	✔	✔	✔
Statistics exportable as CSV	✔	✔	✔	✔	✔
Individual reports as CSV or PDF: Mailing comparison, mailing statistic, recipient statistic	✔	✔	✔	✔	✔
Behavior tracking based on mailings (evaluation of key figures of website and webshop; part of Retargeting Package)*	✔	✔	✔	❌	❌
Marketing Intelligence Analyzer (MIA): KPIs and forecast indicators about the development of your mailing lists; monthly updates	✔	✔	✔	❌	❌
Customer Insights for the entire mailinglist: behavior based recipient scoring, recipient classification into customer clusters, retargeting KPIs, etc.	✔	✔	✔	❌	❌

Data Security

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Encrypted e-mail dispatch	✔	✔	✔	✔	✔
Upload area for protected data exchange	✔	✔	✔	❌	❌
Password protection	✔	✔	✔	✔	✔
Encrypted data transmission	✔	✔	✔	✔	✔
Login block	✔	✔	✔	✔	✔
Approval function **	✔	✔	✔	❌	❌
Activity log	✔	✔	✔	✔	✔
Automatically link encryption	✔	✔	✔	✔	✔
2-way authentication	✔	✔	✔	✔	✔
Logging of every import & export	✔	✔	✔	✔	✔
Access control of the data centers and access protection for servers according to ISOs standards	✔	✔	Internal protection measures of the customer	Internal protection measures of the customer	Internal protection measures of the customer

** activation at request by account setup

GDPR relevant Features

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Tracking veto set by the recipient: • Registration form with integrated request for tracking approval • Tracking veto activatable any time via e-mail footer • Recipient profile will be tagged once the recipient activates the tracking veto (usable for target groups) • Separated collection and statistics for anonymised openings and clicks in case of tracking veto • Separated campaign management for recipients with the tracking veto for decisions based on response data • Option to exclude people with tracking veto from follow up mailings • Differentiation in anonymisation between adverting mails and service / transactions mails due to burden of proof • Option to subsequently clearing response data in case of a tracking veto	✔	✔	✔	✔	✔
Optional: general tracking veto for client	✔	✔	✔	✔	✔
Optional: automatic deletion of profile data for users who have unsubscribed	✔	✔	✔	❌	✔
Information report in machine-readable form (TXT-format)	✔	✔	✔	✔	✔
BCC address for legally compliant archiving of double opt-in mailings and service/transactional mailings	✔	✔	✔	❌	❌
Export of the user activity log (= information report of a user’s activities in the EMM)	✔	✔	✔	✔	✔
Extension of the user rights systems in order to enable the (new) GDPR compliant sub-client solution which has only access to certain personalised data	✔	✔	✔	❌	❌
Individual and temporary access rights for the AGNITAS-Support	✔	✔	Custom opti ons available upon request	Generally no access options	Generally no access options

* Optional extra services for additional charge

** Optional extra services for additional charge

Premium Features

	EMM SaaS	EMM Private Cloud	EMM Inhouse	OpenEMM	OpenEMM Plus
Automation Package:
- Contact history: Overview of all mailings sent to a recipient - Followup mailings - Campaign Manager extended: No-paths for decisions (e.g. mailing received, but not opened), Profile field history - Recipient lists for single mailings with opening and click rates - Extended top domain statistic - Extended target group filter: Revenue in mailing, link click Automation Plus extended delivery information - Extended contact history (detailed delivery information) Automation Plus profile field historization - Historization of selected profile fields (5 freely selectable profile fields) - Advanced campaign manager	✔	✔	✔	❌	❌
Retargeting Package:
- Behavior Tracking: Captures recipient behavior on the website - Reference tables: Storage of individual data, e.g. product catalogues or vouchers - Extended Customer Insights	✔	✔	✔	❌	❌
Layout Package:
- Layout Builder: Editor for creating and customizing your own E-Mail Creator templates - Inbox Preview: E-Mail preview on different desktop, web, mobile and spam clients to check the layout	✔	✔	✔	❌	✔
Analytics Package:
- Marketing Intelligence Analyzer (MIA) Premium: Additional key figures and forecast values, daily update - Pre Delivery Check - Post Delivery Check - Data quality report	✔	✔	✔ without data quality report and post delivery check	❌	❌
Delivery Package:
- Send Time Optimization: Automated dispatch time optimization for every single recipient - Advanced Hardbounce Validation: Automated validation and reactivation of hard bounces - Mailing Cockpit: Prioritization and controlling of mailings which are sent to one recipient per day	✔	✔	✔	❌	❌
Cross Media:
Dispatch of Web Push Notifications	✔	✔	✔	❌	❌
Dispatch of print mailings	✔	✔	✔	❌	❌
Recipient generation via Facebook Lead Ads (EMM standard interface)	✔	✔	✔	❌	❌
Dispatch of SMS	✔	✔	✔	❌	❌
Dispatch of fax messages	✔	✔	❌	❌	❌
Data Management & Interfaces:
Auto import / Auto export: • Importing recipient data and reference tables • Export of recipient, mailing, and response data	✔	✔	✔	❌	✔ Optional additional service for an extra charge (without reference tables)
RESTful (Headless operation possible)	✔	✔	✔	✔ without bulk methods	✔ Optional additional service for an extra charge
SOAP API (Headless operation possible)	✔	✔	✔	✔ without bulk methods	✔ Optional additional service for an extra charge
Webhooks • Real-time data synchronization, e.g., in CRM, DWH, BI	✔	✔	✔	✔	✔
SMTP interface • Mail relay for sending mailings from third-party systems	✔	✔	✔	❌	✔ Optional additional service for an extra charge
Content Hub:
Content Hub: Automatically gather and process content of external sources	✔	✔	✔	❌	❌
Integration platforms n8n and make	✔	✔	✔	✔	✔
Administration:
Multi-client capability	✔	✔	✔	❌	❌

Premium Features for an additional charge, not included in standard version

Here you can find a PDF listing the features of our various product variants:

Download

Upon request, we also develop individual features according to your requirements.