AGNITAS Delivery PackageFor more flexibility and control in dispatch
With the Delivery Package you can manage delivery of your marketing campaigns even more flexible. These added features round out optimally the delivery management in E-Marketing Manager. Through the Delivery Package you increase your response rates and protect your mailing list against loss. The improvement of sender reputation additionally leads to a better inbox placement of your mailings.
The most important benefits of the Delivery Package at a glance
- No multiple deliveries per day: You define which mailings have priority
- Higher response rates: Macimum customized delivery time
- Protection against loss of distribution: Automated hard bounce validation
- Improvement of server reputation: Protection against wrong spam markings
Components of the Delivery Package:
Send Time OptimizationIndividual send time per recipient
Think about how your recipient is probably more stressed out in the morning and deletes any e-mails that seem irrelevant more quickly. In the evening, they are likely more relaxed and take time to check the content of e-mails before deleting them. Your odds with this recipient would be better if your newsletter arrived in the evening, not at 8 am in the morning. Every person has unique habits and patterns of behavior and you can incorporate these into your marketing.
Send your mailings when your recipients are most likely to open them, increasing the open and all further response rates. Send time optimization automatically determines the time frame in which each recipient responded most frequently in the past. When you enable the send time optimization, the recipient receives the mailing according to their individual preferences.
➔ Easy activation with one click before delivery
➔ Automatic determination of the best delivery time per recipient
➔ Delivery is distributed over a maximum period of 24 hours
Advanced Hardbounce ValidationNot every bounce is lost forever
Mail clients regularly report back false hard bounces or an inbox that was full, but can now receive e-mails again. The Advanced Hardbounce Validation (AHV) adds these addresses to the normal delivery using a sophisticated algorithm, so that your reputation is never put at risk. If it is possible to successfully deliver to an address, the program reactivates that address. Regular reporting provides you with an overview of how many addresses you can get back in this way.
Advanced Hard Bounce Validation verifies whether hard bounces actually are not reachable and reactivates irregular hard bounces automatically.
➔ Once activated, the AHV runs automatically with every mailing
➔ Reactivation of irregular bounces protects the distributor from losing recipients
➔ Percentage-based adjustment to delivery volume secures reputation
Feedback-Loops with e-mail providersPrevent your reputation from wrong spam marings
Recipients, who click on the spam button instead of using the unsubscribe link, thread your mail-server reputation. To prevent this, we have established feedback loops with several e-mail providers, e.g. Yahoo or Hotmail. These feedback loops unsubscribe your recipients and they will not get further mailings. Additionally you save money because you do not send mailings that are not welcome.
Feedback loops protect the reputation of your mail servers from (unjustified) spam markings and keep your mailing list clean.
➔ Once set up, the e-mail provider automatically sends a spam flag to your account
➔ You save on the delivery costs of sending e-mails to recipients who only get your e-mails in their spam folder
➔ Protects your reputation from false blacklisting
Coming soon: Mailing CockpitControl how many e-mails a recipient may receive per day
Imagine this scenario: It is your recipient’s birthday. They receive a birthday greeting, a product-evaluation mailing and a normal newsletter on the same day. This can prove too much for some recipients. Common sense says that you should send only the most important e-mail (in this case, the birthday greeting) and not the other two.
With the Mailing Cockpit, you control how many e-mails a recipient may receive per day and prioritize the relevant mailings. This ensures that the recipient does not pull the emergency brake due to too much contact. The recipient only gets the mail that is most important from your point of view. This feature protects your mailing list against unsubscriptions and ensures that the dispatch is fulfilled in your interest.
➔ Prioritization of competing mailings
➔ Reduction of cancellations due to excessive contact
➔ Control without complex target group constructs