Retargeting Package for customized content
Retargeting means you pick up your customer’s needs at optimum level, offering him tailor-made contents. Make greater sales through maximum relevance and customer centricity.
Components of Retargeting Package
With behavior tracking you can fully adapt your e-mails to reflect your visitors’ purchasing and surfing behaviour, and completely without user login!
Through tracking pixels, which you integrate into your website, you will record numerous items of information – from pages called up, to sales figures. These data are allocated automatically via cookies to your recipients and saved on the recipient profile in E-Marketing Manager.
The data in the reference tables form the basis for your retargeting campaigns.
The retargeting package gives you an opportunity to set up additional tables with non-personally related contents, such as prices, images or links, in E-Marketing Manager. You can use the data in the reference tables both for your mailing creation and for your target-group formation.
Get more information about the benefits of retargeting per e-mail.