Functional Scope of EMM

Zusatzinhalte zum E-Mail-Marketing-Manager

What features does the E-Marketing Manager have?

Here you can compare all features of the different E-Marketing Manager (EMM) product variants at a glance. Have a look and find out which variant fits best to your needs. If you have any questions, please contact us. We will be happy to advise you choosing the right variant of the E-Marketing Manager.

Software as a Service
Software as a Service

EMM SaaS is a web-based e-mail marketing software solution. In this Software-as-a-Service solution, you profit from the high quality and security standards in accordance to ISO 27001 of AGNITAS. You do not have to take care of the hardware or the database, we carry out operation and administration in a high-end data center in Munich.

EMM Xpress
Software SaaS Flatrate
EMM Xpress

With eMM-Xpress you get the e-mail marketing all-inclusive flat rate from 99 € a month. The flat rate solution gives you maximum cost transparency with unlimited sending volumes of up to a maximum of 200,000 recipient profiles. No purchasing, setup or maintenance of the hardware and software is necessary, we carry out operation and administration in the data center in Munich.

EMM Inhouse (on demand)
Software License
EMM Inhouse

With the EMM Inhouse, you purchase a license for the e-marketing manager: one time acquistion cost, permanent use. The safety of your data is entirely in your own hands, no address transfer to third parties, is needed. You use your own IT infrastrucutre. If requested, we will support you with installation, maintenance and whitelisting.

Open Source Software
Open Source Software

OpenEMM is the free Open Source E-Marketing Manager solution. It utilizes the certified Open Source license “Common Public Attribution License (CPAL)”. OpenEMM is continuously developed further and improved by the Open Source Community. Free tips on installation, configuration and operation of OpenEMM can be found at the OpenEMM here.

Functional scope of EMM Product Variants

 EMM SaaSeMM-XpressEMM InhouseOpenEMM
(Online-) access via web browser
Multi-language user interface
(e.g. DE, EN, FR, ES, PL, TRK, CHN)
Responsive User Interface
Whitelabel capability *
Calendar with reminder and comments function
Individual user rights management
Tooltips and helpballons
Context-sensitive Online Help
Comprehensive handbook (PDF)
Newslog with new EMM features and changes

* optional features for an extra charge

 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Mailing lists
Registration procedure: Confirmed opt-in, double opt-in
Forms for user self-administration:
subscribe, unsubscribe, change data
 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Database for storing of recipient profileOracleMySQLOracle oder MySQLMySQL
Self-management of database fields
Search for recipients according to any field
Renter, modify or delete profiles (manually or automatically)
Profile enrichment
Saving of behavior tracking results on the reciepient profile
(part of Retargeting Package)
Mailing history (part of Automation Package)
Recipient status history
Creation of target groups based on any characteristics / keywords
Creation of target groups on the basis of recipient reactions (opened, clicked, purchased, etc.)
EQL for creation of complex target groups
Statistical evaluations according to target groups
Realtime calculation of the target group size in one mailing or the target group
 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Campaign Manager
- Planning, driving and monitoring of complex e-mail campaigns
- Example campaigns as templates (A-/B-Test, Welcome, Birthday)
- Test run with shortened waiting phases
 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Types of mailings: normal mailings, transaction mailings, followup mailings, triggermails (action- and date based mailings), interval-based mailing
keine Intervall- und Followup-Mailings

keine Intervall- und Followup-Mailings
Template technology: Creating mailings on the basis of content building blocks
Predefined responsive templates
Integrated HTML Editor with syntax highlighting
ohne Syntax-Highlighting

ohne Syntax-Highlighting
HTML-to-text converter
E-Mail Creator: Choice of different templates for easy mail creation by drag and drop
International character sets
Personalization / Individualization by means of placeholder types (AgnTags)
Barcode Generator
Link extension to tracking parameters
(e.g. for tracking with intelliAd and more)
Copy mailing as boilerplate
Comprehensive search and filter functions
Target group-driven content
Sending of file attachments
Sending of personalized PDFs (digital invoice dispatch)
Summary according to subject by means of archive function
Editor for images in mailings
 EMM SaaSeMM-XpressEMM InhouseOpenEMM
E-mail transmission formats: Text, HTML, Inline HTML
Auto-optimization (according to openings, clicks, revenue)
without revenue

without revenue
A / B testing with the aid of list split functionality
Integrated preview function for various devices
(smartphone, tablet, PC)
Test transmission to predefined distribution list
Optional delayed sending
Selection of maximum sending volume
Dubletten check
WebView for mailings
Online newsletter archive for recipients
Response filter for e-mail returns with forwarding function
Whitelisting: AGNITAS is whitelisted at all relevant e-mail marketing providers and is also member of the Certified Senders Alliance (CSA)Whitelisting is only possible with mail sever sharing
 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Statistical real-time evaluations with graphical representation
keine Intervall- und Followup-Mailings

keine Intervall- und Followup-Mailings
Evaluation across all recipients and individual target groups
Evaluation by device type (PC, smartphone, tablet, smart tv) for openings, clicks and revenue
Device overview on single mailings and for all responses of the last 90 days
Device history on every recipient profile
Evaluation across freely definable periods
Evaluation of absolute values, as a percent and across time
Key figures at a glance:
openers, clickers, delivered e-mails, dispatched e-mails, bounces, unsubscribers, revenue, etc.

without revnue

without revnue
Top domain statistic for mailings
Click statistic per each link
Click, openings and dispatches in progress
Social network shares
Differentiation in soft and hard bounces
only HB

only HB
Revenue statistic inclusive conversion rate
Benchmark comparison: Anonymous comparison with other EMM customers in the same industry with regard to opening rates, click rates, unsubscribe and bounce rates
available at extra charge; only with Oracle DB
Evaluation of recipient according to
- status
- mail type
- domain
- IP addresses
Mailing comparison
Statistics export as CSV
Individual reports as CSV or PDF: Mailing comparison, mailing statistic, recipient statistic
Behavior tracking based on mailings (evaluation of key figures of website and webshop; part of Retargeting Package)
Marketing Intelligence Analyzer (KPIs and forecast indicators about the development of your mailing lists; monthly update)
Customer Insights (behavior based recipient scoring, recipient classification into customer clusters, retargeting, etc.)
 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Encrypted e-mail dispatch
Password protection
Encrypted data transmission
Login Block
Release function **
Activity log
Automatic link encryption

** activation at request by account setup

 EMM SaaSeMM-XpressEMM InhouseOpenEMM
Content Package:
Content Module (Horoscope, Weather forecast, News)
Personalized Pictures
Automation Package:
- Mailing History (Overview of all mailings sent to a recipient)
- Followup mailings
- Campaign Manager extended: No-paths for decisions (e.g. mailing received, but not opened), Profile field history
- Recipient lists for single mailings with opening and click data
- Extended Top Domain Statistic

included with no extra charge
Retargeting Package:
- Behavior Tracking (gathering of recipients’ behavior on the website)
- Reference tables (saving of individual data like e.g. product catalogues or voucher codes)

included with no extra charge
Layout Package:
- Layout Builder (Layout tool for creation and customization of individual E-Mail Creator templates)
- Inbox Preview (E-Mail preview on different desktop, web, mobile and spam clients to check the layout)

for EMM Inhouse the Inbox Preview is not implemented by default
Analytics Package:
- Marketing Intelligence Analyzer (MIA) Premium (additional key figures and forecast values, daily update)
- Pre Delivery Check
- Post Delivery Check
- Data quality report

without data quality report
Delivery Package:
- Send Time Optimization (Automated dispatch time optimization for every single recipient)
- Advanced Hardbounce Validation
(Automated validation & reactivation of hard bounces)
- Mailing Cockpit (prioritization and controlling of mailings which are sent to one recipient per day)
Cross Media:
Dispatch of Web Push Notifications
Dispatch of print mailings
Dispatch of SMS
Dispatch of fax messages
Auto-Import, Auto-Export
included with no extra charge
Interfaces (DataAgent, Webservices, etc.)
Multi-client capability

Premium Features for an additional charge, not included in standard version

Upon request, we also develop individual features according to your requirements.


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