Functional differences between EMM Inhouse and OpenEMM

Additional features of the EMM Inhouse

OpenEMM is a free open-source solution of our high-performance e-mail marketing software “AGNITAS E-Marketing Manager”. OpenEMM inherently offers you many features for successful e-mail marketing. But the license solution “EMM Inhouse” offers you a multitude of additional helpful features.

All differences at a glance

EMM Inhouse
OpenEMM
Whitelabel capability HäkchenGrün KreuzchenRot
Responsive User Interface HäkchenGrün KreuzchenRot
Cutting-edge flat design HäkchenGrün KreuzchenRot
Calendar with reminder function HäkchenGrün KreuzchenRot
Basic and advanced mode HäkchenGrün KreuzchenRot
Behavior tracking results on the recipient profile HäkchenGrün KreuzchenRot
Mailing history on the recipient profile HäkchenGrün KreuzchenRot
Recipient status history HäkchenGrün KreuzchenRot
Creation of target groups on the basis of recipient reactions (opened, clicked, purchased, etc.) HäkchenGrün KreuzchenRot
Advanced target group editor including reference tables etc. HäkchenGrün KreuzchenRot
Campaign Manager
– Planning, driving and monitoring of complex e-mail campaigns
– Example campaigns as templates (A-/B-Test, Birthday…)
– Test run with shortened waiting phases
HäkchenGrün KreuzchenRot
Campaign Manager extended
– No-paths for decisions (e.g. mailing received, but not opened)
– Profile field history
HäkchenGrün KreuzchenRot
Predefined responsive templates HäkchenGrün KreuzchenRot
HTML-to-text-converter HäkchenGrün KreuzchenRot
E-Mail Creator (Choice of different templates for easy mail creation by drag and drop) HäkchenGrün KreuzchenRot
Syntax-highlighting of HMTL code HäkchenGrün KreuzchenRot
Barcode Generator HäkchenGrün KreuzchenRot
Link extension to tracking parameters
(e.g. for tracking with intelliAd and more)
HäkchenGrün KreuzchenRot
Share-with-your-network functionality HäkchenGrün KreuzchenRot
Comprehensive search and filter functions HäkchenGrün KreuzchenRot
Sending of personalized PDFs (digital invoice dispatch) HäkchenGrün KreuzchenRot
Auto-Optimization by revenue HäkchenGrün KreuzchenRot
A / B testing with the aid of list split functionality HäkchenGrün KreuzchenRot
Integrated preview for different device types (Smartphone, Tablet, PC) HäkchenGrün KreuzchenRot
Realtime calculation of target group size in mailing and target group HäkchenGrün KreuzchenRot
Evaluation by device type (PC, smartphone, tablet, smart tv) for openings, clicks and revenue HäkchenGrün KreuzchenRot
Device overview at the mailing and for all responses of the last 90 days HäkchenGrün KreuzchenRot
Top domain statistic at the mailing HäkchenGrün KreuzchenRot
Clicks, openings and dispatches in progress HäkchenGrün KreuzchenRot
Social network shares HäkchenGrün KreuzchenRot
Distinction of Bounces in Soft- and Hardbounces HäkchenGrün KreuzchenRot
Revenue statistic inclusive conversion rate HäkchenGrün KreuzchenRot
Benchmark comparison: Anonymous comparison with other EMM customers in the same industry with regard to opening rates, click rates, unsubscribe and bounce rates HäkchenGrün KreuzchenRot
Heatmap HäkchenGrün KreuzchenRot
Behavior tracking based on mailings (evaluation of key figures of website and webshop) HäkchenGrün KreuzchenRot
Individual reports as CSV or PDF: Mailing comparison, mailing statistic, recipient statistic HäkchenGrün KreuzchenRot
2-way authentication HäkchenGrün KreuzchenRot
Followup and interval mailings HäkchenGrün KreuzchenRot
Recipient lists for single mailings with opening and click rates HäkchenGrün KreuzchenRot
Reference tables (saving of individual data like e.g. product catalogues or voucher codes) HäkchenGrün KreuzchenRot
Layout Builder (layout tool for individual customization of the E-Mail Creator templates) HäkchenGrün KreuzchenRot
Inbox Preview (e-mail preview on different desktop, web, mobile and spam clients to check the layout) HäkchenGrün KreuzchenRot
Dispatch of SMS HäkchenGrün KreuzchenRot
Interfaces (DataAgent, Web Services, etc.) HäkchenGrün KreuzchenRot
Multi-client capability HäkchenGrün KreuzchenRot
Higher delivery speed (multi-server capability) HäkchenGrün KreuzchenRot
Whitelisting with dedicated servers HäkchenGrün KreuzchenRot
Marketing Intelligence Analyzer (MIA) Premium (additional key figures and forecast values, daily update) HäkchenGrün KreuzchenRot
Pre Delivery Check to avoid spam filters HäkchenGrün KreuzchenRot
Post Delivery Check to control deliverability HäkchenGrün KreuzchenRot
Data quality report HäkchenGrün KreuzchenRot

Here you get an overview of all features of OpenEMM as well as EMM Inhouse.

Interested in the EMM Inhouse?

We like to answer your questions or appoint an online demo for the EMM Inhouse. Just contact us:

Contact