Functional differences between EMM Inhouse and OpenEMM
Additional features of the EMM Inhouse
OpenEMM is a free open-source solution of our high-performance e-mail marketing software “AGNITAS E-Marketing Manager”. OpenEMM inherently offers you many features for successful e-mail marketing. EMM Inhouse vs. OpenEMM: But the license solution “EMM Inhouse” offers you a multitude of additional helpful features.
All differences at a glance
| EMM Inhouse |
OpenEMM |
|
| Whitelabel capability | ✔ | ❌ |
| Behavior tracking results on the recipient profile | ✔ | ❌ |
| Mailing history on the recipient profile | ✔ | ❌ |
| Recipient status history | ✔ | ❌ |
| Advanced target group editor including reference tables etc. | ✔ | ❌ |
| Creation of target groups on the basis of recipient reactions (opened, clicked, purchased, etc.) | ✔ | ✔ |
| Campaign Manager – Planning, driving and monitoring of complex e-mail campaigns – Example campaigns as templates (A-/B-Test, Birthday…) – Test run with shortened waiting phases |
✔ | ✔ |
| Campaign Manager extended – No-paths for decisions (e.g. mailing received, but not opened) – Profile field history |
✔ | ❌ |
| Predefined responsive templates | ✔ | ✔ |
| HTML-to-text-converter | ✔ | ✔ |
| E-Mail Creator (Choice of different templates for easy mail creation by drag and drop) | ✔ | ❌ |
| Syntax-highlighting of HMTL code | ✔ | ✔ |
| Barcode Generator | ✔ | ❌ |
| Link extension to tracking parameters (e.g. for tracking with intelliAd and more) | ✔ | ✔ |
| Share-with-your-network functionality | ✔ | ❌ |
| Comprehensive search and filter functions | ✔ | ❌ |
| Sending of personalized PDFs (digital invoice dispatch) | ✔ | ❌ |
| Auto-Optimization by revenue | ✔ | ✔ |
| A/B testing with the aid of list split functionality | ✔ | ✔ |
| Integrated preview for different device types (Smartphone, Tablet, PC) | ✔ | ✔ |
| Realtime calculation of target group size in mailing and target group | ✔ | ✔ |
| Evaluation by device type (PC, smartphone, tablet, smart tv) for openings, clicks and revenue | ✔ | ✔ |
| Device overview at the mailing and for all responses of the last 90 days | ✔ | ❌ |
| Top domain statistic at the mailing | ✔ | ✔ |
| Clicks, openings and dispatches in progress | ✔ | ✔ |
| Social network shares | ✔ | ❌ |
| Distinction of Bounces in Soft- and Hardbounces | ✔ | ✔ |
| Revenue statistic inclusive conversion rate | ✔ | ❌ |
| Benchmark comparison: Anonymous comparison with other EMM customers in the same industry with regard to opening rates, click rates, unsubscribe and bounce rates | ✔ | ❌ |
| Heatmap | ✔ | ✔ |
| Behavior tracking based on mailings (evaluation of key figures of website and webshop) | ✔ | ❌ |
| Individual reports as CSV or PDF: Mailing comparison, mailing statistic, recipient statistic | ✔ | ❌ |
| Followup mailings | ✔ | ❌ |
| Recipient lists for single mailings with opening and click rates | ✔ | ✔ |
| Reference tables | ✔ | ❌ |
| Layout Builder (layout tool for individual customization of the E-Mail Creator templates) | ✔ | ❌ |
| Inbox Preview (e-mail preview on different desktop, web, mobile and spam clients to check the layout) | ✔ | ❌ |
| Dispatch of print mailings | ✔ | ❌ |
| Dispatch of SMS | ✔ | ❌ |
| Interfaces: Data Agent, Webservices, RESTful | ✔ | ✔
without bulk |
| Multi-client capability | ✔ | ❌ |
| Higher delivery speed (multi-server capability) | ✔ | ❌ |
| Whitelisting with dedicated servers | ✔ | ❌ |
| Marketing Intelligence Analyzer (MIA) Premium (additional key figures and forecast values, daily update) | ✔ | ❌ |
| Pre Delivery Check to avoid spam filters | ✔ | ❌ |
| Post Delivery Check to control deliverability | ✔ | ❌ |
| Data quality report | ✔ | ❌ |