Blog: Current E-mail Marketing Topics & Trends

Dear Reader,

In this blog we deal with current e-mail marketing topics and exciting trends from the field of marketing automation and online marketing in general.

Here you will find tips on the design and layout of your newsletter, on content, on data quality and data generation, on legal aspects and many other exciting areas. We also keep you up to date on new products, studies and news.

We are looking forward to your suggestions and feedback!

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  • Company
  • Content / Campaigns
  • Deliverability / Whitelisting
  • E-Mail Basics
  • Press Releases
  • Privacy / Legal Topics
  • Quality Management
  • Tips / Tricks EMM
  • Trend / Development
  • Uncategorized

11 tips for the perfect subject

The perfect subject line First of all: The perfect subject line can exist, but you will probably never reach an opening rate of almost 100 percent with a regular mailing list. Because, as always, it depends on... On what? The right time and the right target group, for example. If you are just making a

More attention during year-end business

Shopping events and gift exchange Most people are enjoying the golden autumn right now, but the rather dreary and dark season is right around the corner. But this also means that the Christmas season is getting closer and closer. For one or the other, the thought of it may already trigger slight panic attacks. Others,

20 years of AGNITAS – we celebrate together

20 years of e-mail marketing with AGNITAS On Friday the 11th of October we celebrated our 20th anniversary in sparkling sunshine. Of course you could do this only in small groups with all employees, but we at AGNITAS wanted to share our joy with everyone who contributed to this success. As a veteran of the

The end of commercial WhatsApp use?

What's still possible with WhatsApp? What are the alternatives, especially for publishers and media companies? WhatsApp is the most popular messenger service and and the best way to reach the younger target group. So what's more obvious than using this service for commercial purposes? Some companies have tried this before. Espsecially media companies had great

Targeting – Reaching customers with the right content

Reach the right target group with targeting The personalization of advertising - aka targeting - has become indispensable, especially in online marketing. Today's targeting possibilities go far beyond a personal salutation. This enables us to adress potential customers even better. But targeting must not be seen as a panacea, since measures such as branding are

New CSA Requirements for Imprint

A link alone in the newsletter is no longer enough The CSA (Certified Senders Alliance) guarantees its members a secure sending of e-mails and thus ensures that serious e-mails do not end up in the spam folder. However, a high standard is also necessary here in order not to destroy this advantage of the involved

How to create a mailing distribution list

The heart of every email marketing: the distributon list Surely you already have some e-mail addresses in your distribution list. But how do you make it grow? Generally speaking, a good e-mail distribution list is part of the basic equipment of every professional marketing campaign. This is simply because you can still reach the majority

Inseparable: E-Commerce and E-Mail Marketing

That's why e-mail marketing is so important for online shops Online Shops have long surpassed the traditional way of trading. Due to the ever changing trading and purchasing behaviours that got caused by e-commerce, marketing had to reinvent and improve itself dozens of times. Advertising expenditure has shifted, the budget which 20 years ago was

What does the Brexit mean for Datasecurity

Brexit? Yes? No? Maybe? The Brexit has been an ongoing topic in the news for months now and the planned date for its withdrawal, 31 October 2019, is slowly approaching. The fronts in the British parliament are hardened and it is questionable whether there will be a regulated Brexit or even a stay in the

Emojis – more emotions for e-mail marketing

Generating emotions for your newsletters with emojis, smileys and co. WhatsApp has become the most used messenger service and what would WhatsApp be without Emojis? ... True, hard to even think about it. Not only does it look nice when a small picture is added to the text from time to time, but Emojis also

Creative Newsletter-Campaigns for every time of the year

Newsletter ideas and tips for campaigns in 2019 Now with the arrival of 2019 it’s once again time to start considering what topics and campaigns you want to be executed trough out the upcoming 12 months. Of course, you have already planned certain newsletter ideas and e-mail campaigns, for let’s say, trade fairs or special

Facts and figures 2018 from the EMM and our office

How well do you know AGNITAS?Facts and figures 2018 you probably don't know Email marketing has a lot to do with numbers. Whether it is the click rate or the conversion rate that indicates the measurable success of a mailing or a campaign, numbers create facts and opportunities for comparison. But what about companies? Of

Black Friday – THE shopping event

Black FridayHow to use the shopping highlight for your campaigns it's almost time again for Black Friday. Black Friday in the USA is traditionally the Friday after Thanksgiving, the American harvest festival and the shopping highlight of the year. Black Friday in German-speaking countries. Black Friday is also enjoying increasing popularity in German-speaking countries. Considering

10 point checklist GDPR

Implementation of the GDPR in practice The GDPR has now been through for about three months. And most companies have also felt that this is the end of the story. But even if all the requirements for the GDPR had been met by the deadline, this is no guarantee that nothing more will be heard

dmexco 2018 – our fair highlights

Next week the dmexco is finally going to open its gates. In the past weeks, we have already presented you our highlights at the annual meeting of the digital industry. Of course, these fair novelties show only a small part of our daily development work at AGNITAS, because much of what our team does is not

EU’s GDPR compliant E-mail marketing

AGNITAS is compliant As the deadline for its enforcement draws nearer, it is becoming more difficult to ignore the EU’s General Data Protection Regulation (GDPR). Whether daily newsletters or postal mailings, the headlines are screaming about “How to Comply with the EU General Data Protection Regulation”. In social media, the issue has taken on absurd

EU GDPR compliant newsletter registration

The six-point checklistThis should be considered for an EU's GDPR compliant newsletter registration In consideration of subscription pages for newsletters, it becomes clear that in their current form most such pages do not comply with the requirements of the EU’s General Data Protection Regulation (GDPR). The EU GDPR will take effect on May 25, 2018.

Higher conversion with brand affinity

Best Practice at the eCommerce expert BAUR Whether it’s fashion, shoes or living: Many customers of the BAUR mail order retailer prefer well-known brands or brands they have already had a satisfying experience with. The mail order retailer takes advantage of this brand affinity and has developed pertinent customized brand mailing together with AGNITAS. This

New version of the popular openemm software available

Munich, 25.02.2015. OpenEMM, the world’s most popular open source software for newsletter with more than 500,000 downloads is now offering a variety of new functions. The new features include new target groups, more interfaces, improved usability and a refined bounce detection.

Marketingtrends: Marketing Automation is most important

Marketing gurus permanently tell us, what the top marketing trends are. We thought, why shouldn’t we ask those, who are really affected? In our recent customer survey you have given us your evaluation about current online marketing trends.

Special newsletter with dynamic content

Pimp my newsletterSpecial newsletters with dynamic content can achieve more than colored pictures can Anyone wanting to reach customers on an ongoing basis will continue to rely on newsletters. On the other hand, anyone believing that a newsletter is not as efficient for addressing subscribers as, for example, a TV commercial would be, is wrong.

Certified Senders Alliance (CSA) Guidelines

CSA GuidelinesProfit of the CSA Whitelisting The Certified Senders Alliance (CSA) is a worldwide unique collaboration project of the DDV – the German Direct Marketing Association and eco – the Association of the German Internet Industry. The CSA runs a central, Germany-wide Whitelist, which is adopted by numerous large providers, like 1&1, AOL, Freenet, GMX, web.de

Lead Management for relevant marketing

The term Lead Management stands for generating, processing and evaluating of prospect and customer data. The aim is to make even more relevant marketing with this data, to gain more turnover at the end of the day.

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