Blog: Current E-mail Marketing Topics & Trends

Dear Reader,

In this blog we deal with current e-mail marketing topics and exciting trends from the field of marketing automation and online marketing in general.

Here you will find tips on the design and layout of your newsletter, on content, on data quality and data generation, on legal aspects and many other exciting areas. We also keep you up to date on new products, studies and news.

We are looking forward to your suggestions and feedback!

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  • Automation
  • Company
  • Content / Campaigns
  • Deliverability / Whitelisting
  • E-Mail Basics
  • Press Releases
  • Privacy / Legal Topics
  • Quality Management
  • Tips / Tricks EMM
  • Trend / Development
  • Uncategorized

Black Friday – THE shopping event

Black FridayHow to use the shopping highlight for your campaigns it's almost time again for Black Friday. Black Friday in the USA is traditionally the Friday after Thanksgiving, the American harvest festival and the shopping highlight of the year. Black Friday in German-speaking countries. Black Friday is also enjoying increasing popularity in German-speaking countries. Considering

10 point checklist GDPR

Implementation of the GDPR in practice The GDPR has now been through for about three months. And most companies have also felt that this is the end of the story. But even if all the requirements for the GDPR had been met by the deadline, this is no guarantee that nothing more will be heard

dmexco 2018 – our fair highlights

Next week the dmexco is finally going to open its gates. In the past weeks, we have already presented you our highlights at the annual meeting of the digital industry. Of course, these fair novelties show only a small part of our daily development work at AGNITAS, because much of what our team does is not

EU’s GDPR compliant E-mail marketing

AGNITAS is compliant As the deadline for its enforcement draws nearer, it is becoming more difficult to ignore the EU’s General Data Protection Regulation (GDPR). Whether daily newsletters or postal mailings, the headlines are screaming about “How to Comply with the EU General Data Protection Regulation”. In social media, the issue has taken on absurd

EU GDPR compliant newsletter registration

The six-point checklist This should be considered for an EU's GDPR compliant newsletter registration In consideration of subscription pages for newsletters, it becomes clear that in their current form most such pages do not comply with the requirements of the EU’s General Data Protection Regulation (GDPR). The EU GDPR will take effect on May 25,

Higher conversion with brand affinity

Best Practice at the eCommerce expert BAUR Whether it’s fashion, shoes or living: Many customers of the BAUR mail order retailer prefer well-known brands or brands they have already had a satisfying experience with. The mail order retailer takes advantage of this brand affinity and has developed pertinent customized brand mailing together with AGNITAS. This

New version of the popular openemm software available

Munich, 25.02.2015. OpenEMM, the world’s most popular open source software for newsletter with more than 500,000 downloads is now offering a variety of new functions. The new features include new target groups, more interfaces, improved usability and a refined bounce detection.

Marketingtrends: Marketing Automation is most important

Marketing gurus permanently tell us, what the top marketing trends are. We thought, why shouldn’t we ask those, who are really affected? In our recent customer survey you have given us your evaluation about current online marketing trends.

Special newsletter with dynamic content

Pimp my newsletterSpecial newsletters with dynamic content can achieve more than colored pictures can Anyone wanting to reach customers on an ongoing basis will continue to rely on newsletters. On the other hand, anyone believing that a newsletter is not as efficient for addressing subscribers as, for example, a TV commercial would be, is wrong.

Certified Senders Alliance (CSA) Guidelines

CSA GuidelinesProfit of the CSA Whitelisting The Certified Senders Alliance (CSA) is a worldwide unique collaboration project of the DDV – the German Direct Marketing Association and eco – the Association of the German Internet Industry. The CSA runs a central, Germany-wide Whitelist, which is adopted by numerous large providers, like 1&1, AOL, Freenet, GMX,

Lead Management for relevant marketing

The term Lead Management stands for generating, processing and evaluating of prospect and customer data. The aim is to make even more relevant marketing with this data, to gain more turnover at the end of the day.


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