Intelligent SMTP interface in EMMAGNITAS extends email marketing platform EMM with advanced, customizable SMTP interface
AGNITAS’ intelligent SMTP interface combines innovative technology with efficient email processing and offers seamless integration into existing email ecosystems, especially for legacy systems. It is a standalone offering specifically designed to process service and transactional emails from legacy systems where there is little to no control over design and delivery.
The SMTP interface acts like an intelligent mail server: it receives emails from legacy systems and enables their visual and content-related refinement. This includes conversion to HTML format with text formatting, frame and background images, the addition of headers, footers and opening pixels as well as the conversion of existing links into measurable links. The final dispatch takes place via the high-performance infrastructure of the AGNITAS servers, which supports TLS-encrypted dispatch, SPF, DKIM and DMARC standards as well as DNSSEC and DANE to prevent “man in the middle” attacks.
The high adaptability of the interface, which allows the creation of dynamic mailings, is particularly emphasized. These automatically adapt to recipient profiles by using profile fields for personalized content and generating unique IDs for precise statistics. Incoming emails are processed efficiently by extracting relevant information such as sender, recipient, subject, text and HTML content and entering it into database fields. URLs are actively scanned and converted into measurable links for analysis.
In addition, the SMTP interface improves data integrity by automatically cleansing recipient lists and mailing content. Advanced functions such as professional management of soft and hard bounces and the use of feedback loops from mailbox providers ensure reliable and compliant deliverability. Users also benefit from additional features such as link tracking and the hosting of image elements that are only loaded when the emails are opened.
Summarized advantages of the SMTP interface at a glance:
- Full compatibility with legacy systems by processing any emails.
- Visual and content enhancement of emails for a professional presentation.
- Optimized delivery and high security thanks to advanced standards and technologies.
- Advanced features such as dynamic mailings, link tracking and bounce management for precise analysis and targeted communication.