Cross Media PackageFor more touchpoints
The Cross Media Package opens up completely new communication channels for E-Marketing Manager. Stay as flexible in communication as your recipients and create a unified brand experience. By using the additional channels (e.g. web push, SMS, print and fax), you can create numerous touchpoints in addition to e-mail. The channels can be combined and automated as desired in campaigns. Reach your recipients wherever they go! You can book all cross media channels individually or in combination. We would be happy to provide a quote.
The main advantages of the Cross Media Package at a glance
- Personalization & targeting: use the customization options of EMM for all channels
- Uniform branding: communicate across all channels in the same look & feel
- Multi-channel campaigns: use different touchpoints for your message in one campaign
- Higher accessibility: higher coverage through more channels
Components of the Cross Media Package:
Web Push NotificationsReach your customers everywhere on the web!
Web push notifications are THE alternative to app push messages. Reach your customers with short messages anywhere on the web, no matter what site they are on. Web push notifications are supported by all major browsers (Chrome, Firefox, Edge, Safari) and work on both mobile devices and desktop. Since you do not need your own application for web push notifications, the service is quick and easy to implement. And readily available to your recipients. Keep it simple – like Twitter, brief messages are great for their fast and easy to “consume” content. In addition, you still benefit from the novelty value of this channel, since it is not yet used by the masses.
By the way: In our solution, you get registrations via your own domain, so the opt-ins really do belong to you. This makes you independent of the service provider. Our competitors get the opt-ins via a subdomain (e.g. yourdomain.competitor.com), so the registrations are on the domain of the provider.
✓ Ideal for short notifications – also personalized
✓ Uncomplicated, since no separate application is required
✓ No adblockers, legally secure opt-in
SMSThe safe way for short messages
Even if SMS plays only a subordinate role in interpersonal communication nowadays, it will remain relevant for a long time to come. SMS plays a particularly important role in the transmission of confidential information, such as TANs, passwords, access codes, etc., since it protects the privacy of the recipient. SMS is often used as a verification channel, particularly in the field of two-way authentication (well-known companies like Google and others rely on it). It is also used for notifications like appointment reminders or account updates. As a result, the image of SMS has changed. It has become a serious information service – grown up, in a sense. Further advantages include the fact that the receiver does not need an app or an internet connection for the reception and does not have to approve it first. The only thing you need for delivery is the current phone number.
✓ Independent of internet connection
✓ Secure communication channel
✓ Reduced to the essentials
