Content Marketing for more openings

Content Marketing im E-Mail-Marketing

More response with relevant content

Everyone now knows that Content is King. But how do you get relevant content distributed as effectively as possible across different channels without having to maintain everything twice? And how can you create as many individual e-mails as possible that are responsive to the interests of the recipients without having to employ 5 editors daily to create the newsletter? Or is it possible to incorporate completely recipient-specific content – such as the weather? And is it possible to influence content afterwards, even if the e-mail has already reached the recipient? These questions may also be of interest to you. We have the solution!

Intelligent content processing with the Content HubYou use your own tool for content creation - we take care of the rest

The Content Hub is the smart interface for automated and intelligent processing of your content. The Content Hub offers you various possibilities to process external content automatically in the EMM. Especially if the recipient can create his own content via a preference center, the Content Hub is an almost indispensable addition to the E-Marketing Manager. Your editors work in familiar CMS tools and create their content there. The Content Hub processes the content from various sources according to an arbitrary set of rules and makes it available to your recipients.

In addition to editorial content, you can also use the Content Hub to manage media slots in your newsletters. The Content Hub also offers ad hoc dispatch for breaking news as well as manual content creation and an interface for customer service staff.

Your content is faster than the police allow? Dynamic Content is the solution!For dynamic content that can be updated even after the mailing has been sent

Of course, the EMM also supports the possibility of integrating dynamic content into your mailings. The whole thing is based on dynamic images that are generated at the time of opening and retrieved from the server. In this way, you can adapt and influence content even after it has been sent. From a greeting that depends on the time of day, to current stock levels or prices, to countdowns and individual product recommendations, countless scenarios are conceivable. Do you have a Special Deal Day with hourly changing offers? You can always show your recipient the currently valid special offer at the opening…

With reference tables that are filled with real-time content via web service or auto-import and a tag that converts texts into images, not only images can be changed subsequently, but also continuous text. But also link targets do not have to be static, but can be adapted as required.

If you need support with the implementation, simply contact us. We are happy to help you!

How does Content Marketing by e-mail work?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
According to the motto:

“The best marketing doesn’t look like marketing.”
Tim Fishburne

Content Marketing – Your benefits

There are plenty of reasons to speak selectivelly to your recipients with customized content by e-mail. Strengthen your customer rentention with relevance and current issues!

Customer Retention:
Achieve a solid customer loyalty with relevant content.
Profile Enrichment:
Get to know your recipients. So you can better reach his or her individual interests.
Activation and clearing up of addresses:
About two thirds of all e-mail addresses are not active. Reactivate these addresses or clear up your address lists.
Retargeting:
Content increases the success of your retargeting campaigns. Use relevant content as door opener for identification with your website.
Increase in revenue:
Achieve more turnover with a higher activity of your recipients.

Benefits Content Marketing

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