Retargeting via e-mail
No recipient log-in required in the shop
Want to offer visitors to your online shop the products that they recently viewed, via e-mail?
Then an anonymous cookie on the visitor’s computer is not enough. You have to know the e-mail address and require a valid opt-in for this recipient. In the past, it was only possible to e-mail specific offers to visitors who were registered in the shop.
AGNITAS has developed a technical solution that does not require the visitor to log in to the website. The only prerequisite is for the visitor to be an active newsletter subscriber.
Retargeting enables you to very precisely target your visitors with products that are relevant to them. In addition to traditional retargeting by inserting banners, retargeting via e-mail offers many other advantages.
Advantages of retargeting via e-mail
1. You know the visitor to your shop
- Enhance your e-mail profiles with interests
- Personalized communication is possible
- You control when the recipient is shown the products
2. Exclusive environment for your offers
- No banners on unverifiable websites
- No external content from other providers
- You have total control over your presentation
3. Your products actually get conveyed
- 40 – 60% use ad blockers
- E-mails get more attention than banners
- You know how the recipient responds to the offer
Implementation levels for retargeting via e-mail
The path to retargeting via e-mail is extremely easy. Your visitors’ transaction data is saved in the EMM and you can use this to develop individual marketing campaigns.
Contact us if you want to increase your revenue with our retargeting solution!
We are happy to consult you about implementing your customized retargeting solution.