Newsletter ideas and campaign tips for 2023Mit PDF-Kampagnenkalender zum Downloaden
At the latest now at the beginning of the new year, the planning for the following months is on the agenda again. When it comes to events, Corona still makes life difficult for us and repeatedly throws a spanner in the works. Luckily, there is still email marketing, which cannot be harmed by such a virus. So that you can plan your 2023 newsletter campaigns well, we have once again compiled a variety of exciting occasions and events for you. On the well-known shopping events, such as Black Friday, especially many vie for the attention of your recipients. So it’s also worth incorporating lesser-known occasions into your campaign planning now and then.
So once again this year, you’ll find a mix of classic holidays, major events, and special or fun campaign days in our post with incredible 324 campaign ideas!
Preparation and approach to campaign planning
At the beginning of content planning, you should take a close look at the year and decide which occasions are relevant or suitable for you. After all, not every holiday or campaign day is suitable for every company or industry. Occasions for 2023 campaigns can include not only those specified by the calendar, but also your own noteworthy content such as new products or anniversaries. For international companies, regional or national characteristics should also be taken into account. While in Germany, for example, Santa Claus or the Christ Child brings presents on December 24, depending on the region, in Spain they don’t arrive until January 6th with Epiphany.
Depending on the importance of the occasion, a single mailing can be sent or a multi-stage campaign can be created. Multi-stage campaigns are particularly worthwhile for important occasions such as trade fairs and events in order to achieve the necessary attention and really reach a large number of recipients. The use of competitions, for example the raffle of tickets, can ensure more attention in such campaigns. This generates interaction and can make a positive contribution to customer loyalty.
Especially with campaigns, timing is significant for their success. Therefore, plan early on when and how often newsletters will be sent out and how long the campaign should run in total.
Of course, a good campaign in 2023 must not be without a target definition. This is the only way to measure whether the campaign was really successful and whether there is a need for further optimization in terms of performance. Goals can be the acquisition of new customers or customer loyalty. The sale of products, the achievement of turnover or the increase in awareness can also be goals or just the dissemination of important information.
Developing good campaigns for 2023 requires the interplay of these variables to be right.
Tip: We have summarized all holidays and campaign days clearly for you as a PDF calendar. At the end of the article you can download the campaign calendar for the year 2023.
Navigate quickly and targeted to the respective month
Note: In addition to the following campaign days and occasions, major sporting events are of course also suitable for planning corresponding campaigns. Since the article would otherwise have become too extensive, we have concentrated only on the best-known events.
Legend: ⭐ Particularly popular occasions for campaigns | Marked in blue: Holidays in parts of Germany or all of Germany.
Newsletter ideas for January
The start of the new year in January is usually a quiet one at work. But privately, the days off are used extensively to consume. On the one hand, you have the time for it and on the other hand, there is still the Christmas bonus… In the middle of the month, the calm and quiet is over and the fight for sales picks up again. There are plenty of occasions for creative newsletters and witty email campaigns. And in terms of sports, January is of course the month of winter sports. From the Vierschanzentournee to the Biathlon and Super G, there are a number of events on offer that can be used for newsletters if the target group is suitable.
1. January New Year’s Eve
6. January Epiphany
6. January Day of Mrs. Hulda
8. January Bring something to work day
Make your colleagues happy
8. January Tennis: Start Australian Open
11. January International Thank You Day
Say thank you to customers and business partners for their support and wonderful cooperation.
11. January Day of the German apple
13. January Make Your Dreams Come True Day
16. January International Day of snow
17. January Throw-your-year-resolutions-overboard day
For many, they don’t even survive January. Use this day to help your customers with their resolutions. For example, hold a prize draw for a personal trainer programme or a healthy eating pack.
17. January Italian Cuisine Day
18. January Day of the snowman
19. January Day of the popcorn
20. January Coffee break day
21. January International Sweatpants Day
21. January World Cuddle Day
22. January Chinese New Year Festival ⭐
The Chinese market is becoming increasingly interesting for many European companies. In addition, globalization means that influences from all regions are spilling over onto the European market. So why not simply take advantage of this day and delight customers with New Year’s wishes? Far Eastern horoscopes are also very popular.
24. January Compliments Day
And if your recipients have already thrown good intentions overboard, today would be the right day for an encouraging compliment. Why not tell your reader that he is the best newsletter recipient you could ever wish for, because he is reading these lines 😉
24. January International Education Day
26. January Australian National Day
28. January European Data Protection Day
Show your customers and recipients that you take this issue seriously by talking about what protective measures you have in place.
Newsletter ideas for February
February is all about the winter sale to make room for spring merchandise, even though it no longer officially exists. Accordingly, sale campaigns are ideal for email marketing. One or the other customer may already be waiting for a discount in order to be able to buy the winter jacket as a bargain after all. February is also a popular month for winter vacations. This creates advertising opportunities for all industries that profit from winter sports. In addition to the seasonal campaign ideas, February also offers highlights such as Valentine’s Day or Rose Monday or even the Super Bowl, which provide perfect newsletter occasions:
1. February Change your password Day
2. February Groundhog Day
4. February World Cancer Day
6. February Lame duck Day
8. February Marriage Proposal Day in India
9. February Safer Internet Day
9. February Pizza Day
11. February White T–shirt Day
13. February Super Bowl ⭐
Probably the most important US sport event, the Super Bowl – the final of the national professional football league (NFL) – is also becoming increasingly popular in Germany. Surely you won’t attract the big crowds with a campaign or event for this event in Europe like you would for a European Football Championship, but perhaps the Super Bowl is an exciting occasion for your target group.
13. February International Kissing Day
Fittingly, one day before Valentine’s Day, the International Day of the Kiss is already a nice occasion to honor partnership and love. This can also be well integrated into a multi–stage campaign for Valentine’s Day.
14. February International Give a Book Day
14. February Valentine‘s Day ⭐
For companies from the consumer goods industry or retail, Valentine’s Day offers a worthwhile occasion for a loving newsletter campaign. Especially in the B2C sector, there are plenty of discount campaigns on this occasion. Of course, you can also use this day in the B2B sector. Why not thank your customers for their loyalty with a special white paper, for example?
14. February Condom Day
16. February Innovation Day
18. February Battery Day
20. February International Pipe Smokers Day
20. February Rose Monday ⭐
Surely among your customers are some fools, whom you can please with a colorful offer.
21. February International Mother Tongue Day
22. February Ash Wednesday
Ash Wednesday marks the end of the carnival season and the beginning of Lent. Even though many people no longer fast for religious reasons, the time leading up to Easter is often used for abstinence. Instead of the classic meat renunciation, the renunciation of alcohol, sugar, smoking or coffee, for example, is also popular. Some would also like to limit their media consumption. These are perfect campaign approaches, even if you don’t sell any substitute products.
25. February Day of interlaced sentences
How about an interlaced mailing?
28. February Rare Disease Day
Newsletter ideas for March
After the carnival season, it’s time for the health and fitness industry to get back to work, and for some people, a guilty conscience is also on their mind. The beginning of Lent is a welcome occasion for companies from these sectors to draw attention to the corresponding offers. March also offers numerous newsletter events that can be integrated well into communication.
1. March Compliments Day
3. March Make Others Happy Day
5. March Energy Saving Day
6. March Frozen Food Day
7. March Healthy Eating Day
8. March International Women’s Day ⭐
International Women’s Day offers the perfect occasion to give the “fairer sex” a little treat on March 8th. Whether you distribute small gifts or vouchers or pay attention to the female part of the population with other attentions, the ladies will certainly be pleased. In Berlin, by the way, Women’s Day is an official holiday.
12. March Plant a Tree Day
12. March World Day Against Internet Censorship
14. March Schnitzel and Blowjob Day
15. March Back Health Day
15. March World Consumer Day
19. March Let’s Laugh Day
Laughter is something beautiful and makes you start the day cheerfully. Make your customers smile on this day, that will certainly remain longer in the memory.
20. March Meteorological beginning of spring
21. March International Day of Forests
22. March World Water Day
22. March Islamic Feast of Sacrifice, start of Ramadan
24. March Cocktails Day
26. March Daylight saving time changeover
Every time anew, many ask themselves the question, is the clock now set forwards or backwards? Build a nice “mnemonic bridge” for your customers and remind them at the same time. By the way, the clock is set forward one hour. The night of the changeover will therefore be shorter, just as the days are now becoming noticeably longer.
31. March World Backup Day
Newsletter Ideas for April
2. April Palm Sunday
3. April World Party Day
Why don’t you invite your customers to your office in a multi–stage campaign? This way, you can celebrate World Party Day together – more customer loyalty is almost impossible. Depending on the situation, an online event is of course also possible.
3. April Day of the ass card
6. April Day of Sports / World Table Tennis Day
6. April Maundy Thursday
7. April World Health Day
7. April Good Friday
8. April Hana Matsuri, Japanese Flower Festival and Buddha’s Birthday
9. April Day of the Unicorn
9. April Easter Sunday⭐
Next to Christmas, Easter is the most important traditional celebration in our culture. There is a lot possible from nice Easter greetings to an extensive Easter campaign with raffles and discounts across several channels.
10. April Easter Monday
10. April Safety Pin Day
10. April Siblings Day
11. April Invisibility Day
16. April International Voice Day
18. April World Amateur Radio Day
20. April International Cannabis Day, Stoner Day
20. April Day of Doppelgänger
Statistically speaking, every person has seven doppelgangers. Perhaps one or the other has already found one or is actively searching for his or her own double. There are certainly many exciting stories.
22. April Earth Day
23. April German Beer Day
23. April World Book Day
25. April World Penguin Day
27. April World Design Day
29. April World Dance Day
30. April Walpurgis Night
Newsletter ideas for May
With several holidays and many great and themed occasions, May provides plenty of material for creative newsletters. Not to forget Mother’s Day as an important date for many retailers. It’s easy to create a multi–stage campaign around this occasion.
1. May Labor Day
2. May World Tuna Day
2. May Day of the Baby
In countries like Germany, where many couples have only one or two children, the focus is far more on offspring. The need to make sure it is doing well is high. So Baby Day is perfect
for targeting parents–to–be and new parents when you offer products or services for the little ones.
3. May World Press Freedom Day
3. May Day of the Sun
4. May Star Wars Day
5. May Day of the Sandwich Baguette
8. May End of World War 2
9. May Lost Socks Day
9. May Europe Day
14. May Day of Hiking
14. May Mother‘s Day⭐
There are many opportunities here to use the day for creative campaigns: From supermarkets and bakeries advertising to spoil mothers with homemade baked goods, to garden centers and florists offering beautiful bouquets, to hotels and restaurants that entice with special pampering menus and offers, there are a thousand ways to thank mothers for their commitment and just as many to advertise it.
15. May Family Day
17. May World Telecommunication Day
17. May World Day of Baking
18. May Ascension Day / Father’s Day ⭐
In Germany, Ascension Day is celebrated in many regions as Men’s Day or Father’s Day. So it’s time for a campaign that specifically addresses the men of creation and can also be a bit more unconventional. Make e.g. a photo competition for the best father’s day photo and let your Community select the winner. A beer brewing seminar or a professional barbecue course for the winner’s entire Father’s Day group would be perfect as a prize.
18. May Museum Day
21. May World Day for Cultural Diversity
21. May World Whisky Day
22. May Biodiversity Day
22. May International Gothic Scene Day
25. May International Towel Day
28. May Women’s Health Day
28. May Whit Sunday
29. May Whit Monday
29. May Paperclip Day
31. May World No Tobacco Day
Newsletter Ideas for June
June still has a few holidays and newsletter events in store. However, this month can also be used very well for campaigns around sports, social issues and the environment. June is also the beginning of summer and the tourism industry is preparing for the peak season.
1. June International Children’s Day
1. June Meteorological beginning of summer
1. June World Farmers’ Day
3. June Day of the Bicycle
5. June World Environment Day
Do you offer environmentally friendly products and services? Then World Environment Day is a suitable date to draw more attention to them. But also if you as a company are particularly committed to environmental protection or support corresponding projects, this is a good opportunity to talk about it and serve as a role model.
5. June Thank god, it’s monday day
6. June Gardening Day
7. June Pharmacy Day
8. June Ocean Day
8. June Best Friends Day
8. June Corpus Christi
10. June Men’s Champions League Finale ⭐
13. June Day of the garden
14. June World Blood Donor Day
14. June International Bathing Day
16. June Fresh Vegetable Day
19. June Wristwatch Day
21. June Summer solstice and beginning of summer
21. June International T–Shirt Day
21. June World Dachshund Day
25. June Seafarers Day
26. June World Refrigeration Day
26. June Anti–Drug Day
26. June International Smurfs Day
You are likely to get especially much attention with the day of the Smurfs. Build a small campaign under the motto “We turn blue today” and think of a funny action for it. Even if you don’t deal with children’s products, almost everyone knows the Smurfs.
27. June Sunglasses Day
27. June Dormouse Day
July Newsletter and Campaigns
With the Day of the Kiss and the Day of Joy, July offers two very nice newsletter occasions. Moreover, summer is now at its peak and with the summer vacations the vacation mood is spreading. July usually provides enough ideas for nice, summer newsletter campaigns. If you are looking for additional ideas for possible campaigns, you will certainly find them in the following occasions:
1. July International Jokes Day
1. July International Fruit Day
1. July Start Tour de France
1. July Cooperative Day
2. July World UFO Day
2. July I forgot day
3. July International Plastic Bag Free Day
5. July Bikini Day
6. July International Kissing Day
Since the calendar writers could not decide on a day, there is another day of kissing in July in addition to February 13. If you are honest, there are still far too few occasions for this…
7. July Chocolate Day
Who doesn’t love it… Why not surprise your customers with the sweet temptation and include something chocolatey with every order or on–site sale on this day and refer to this day. This positive and unexpected surprise is sure to arrive.
8. July Video Games Day
9. July Rock ‘n’ Roll Day
11. July World Population Day
13. July Happy Workers Day
15. July Sharing Day
17. July World Emoji Day
18. July World Listening Day
22. July Christopher Street Day
23. July Grandma and Grandpa Day
24. July International Day of Joy
Everyone appreciates a little something, so take advantage of the day and make your customers happy.
28. July World Conservation Day
28. July Honor Day of the Sysadmins
30. July Late arrival day
30. July International Friendship Day
Everyone appreciates a little something, so take advantage of the day and make your customers happy.
Ideas for campaigns in August
August is often a bit quieter due to the summer break, but the new season starts for the Bundesliga professionals and soccer fans. And suppliers of clothing, shoes and other seasonal items also have to slowly make room in their warehouses for the fall merchandise. With the end of the summer vacations, campaigns with the motto back–to–school are also booming. In addition to summer sales, you can also use the following dates and newsletter events for your campaigns:
1. August World Middle Finger Day
3. August Watermelon Day
5. August International Beer Day
8. August Augsburg Peace Festival
8. August World Cat Day
9. August Honor Day of Art
10. August World Lazy Day
Use this day according to the motto: “Put your feet up and enjoy the day. Don’t waste time searching for deals because we have the top offers.”
12. August Youth Day
The Day of Youth can be used well for campaigns around products and services that preserve youth or convey a sense of youthfulness. A good occasion for the beauty industry.
13. August International Left–Handed Day
15. August Assumption of the Virgin Mary
15. August Day of errors
18. August Mail Order Catalog Day
19. August Humanitarian Aid Day
19. August World Photo Day
21. August International Geocaching Day
22. August Day of the fish
22. August Be An Angel Day
28. August Crumbs over the keyboard day
30. August International Day of the Disappeared
30. August Beach Day
31. August Eat Outside Day
The perfect promotion day for beer gardens and restaurants with terrace to win one or the other new regular customer. But also the loyal regular customers and newsletter subscribers are happy about a special offer.
Campaign events for September
Even though it’s called Oktoberfest, this internationally popular folk festival takes place mostly in September (Sept. 17 to Oct. 3, 2022). Let’s hope that it will take place again after a two–year break due to Corona. In the meantime, the beer spectacle is celebrated not only in Munich, but around the globe. You too can take advantage of the publicity for an Oktoberfest campaign and offer appropriate deals. But there are also enough newsletter occasions in September for party poopers and industries that can’t do anything with the beer festival. See for yourself:
1. September Meteorological beginning of autumn
1. September Anti–War Day
1. September World Letter Writing Day
2. September International Coconut Day
3. September Skyscraper Day
3. September Jewish Culture Day
4. September Currywurst Day
5. September Headache Day
5. September Charity Day
Does your company support charitable causes? Or are there employees who are particularly committed? Then draw attention to this. Why not plan a fundraising campaign for the day? For example, you could donate 5 percent of the day’s sales to a pre–determined charitable organization.
7. September Buy a Book Day
8. September International Forgiveness Day
8. September Star Trek Day
8. September World Literacy Day
9. September German Language Day
11. September First Aid Day
11. September Make Your Bed Day
12. September Day of the Homeland
12. September Computer Games Day
13. September Programmer Day
13. September International Chocolate Day
Both World Chocolate Day on July 7 and International Chocolate Day can be traced back to the National Confectioners Association (NCA). That’s fine with us, since the candy tastes good all year round.
14. September Day of the Berliner
16. September Ozone Layer Day
16. September Start of Oktoberfest in Munich ⭐
17. September Craft Day
18. September Day of the cemetery
19. September Speak Like a Pirate Day
21. September International Peace Day
21. September World Day of Gratitude
22. September Car Free Day
22. September World Day of the Sea
23. September Beginning of autumn
24. September Gorilla Day
25. September Day of cooking
25. September Dental Health Day
27. September World Tourism Day
Whether you’re a hotel, tour operator, tourism board or museum, this day is perfect for drawing attention to yourself and boosting business with a campaign. Because, even if the main price season is already over, a New Year’s Eve trip or an early bird offer will surely lure one or the other customer.
29. September World Heart Day
30. September International Podcast Day
Newsletter occasions and campaigns in October
In October, the golden autumn is usually still in full swing. Nevertheless, the cold season is now slowly making itself felt. Warmth and coziness become more important and you can already present the first winter trends. In addition to sales promotions, you can also place tips for the cold season in your newsletters. October is a very grateful month overall and provides countless campaign ideas:
1. October World Vegetarian Day
1. October Coffee Day
2. October Day of Nonviolence
3. October German Unity Day
3. October Open Mosque Day
4. October Animal Welfare Day
7. October Morning Grumpy Day
9. October World Post Day
10. October Homeless Day
10. October World Dog Day
The day is arguably the highlight of the year for pet supply companies. Not in the industry? No problem. Then how about introducing your office dogs on social media? You’re sure to score points with dog lovers.
11. October Girls Day
11. October Coming Out Day
12. October World Rheumatism Day
14. October World Standards Day
15. October Hands Wash Day
15. October Repair Day
16. October Dictionary Day
16. October International Bread Day
17. October Day against poverty
20. October World Statistics Day
22. October Pretzel Day
24. October Day of the united Nationen
24. October Nutrition Day
25. October World Noodle Day
25. October World Statistics Day
28. October International Artists‘ Day
29. October World Internet Day
29. October End of Daylight Saving Time
31. October Reformation Day
31. October World Day of Cities
31. October Halloween⭐
Campaign ideas for November
By November at the latest, the Christmas business is booming. Even though the first Christmas items are already in the stores in September, now is the earliest most people start their Christmas shopping. In conjunction with Black Friday and the right campaigns, you can really boost sales now. But even before Black Friday, November provides newsletter occasions for successful campaigns:
1. November All Saints’ Day
1. November Day of the Unicorn
1. November World Vegan Day
2. November All Souls’ Day
3. November Day of the housewife
3. November World Men’s Day
9. November Inventors Day
9. November Fall of the Wall
10. November World Science Day
11. November St. Martin’s Day
11. November Beginning of carnival⭐
And exactly at 11:11 o’clock the foolish time begins once again.
11. November Singles Day ⭐
A day that has also gained significantly in importance in Europe. Perhaps you will also be at the start with a shopping campaign in 2022?
13. November Be nice Day
13. November Remembrance Day
16. November Tolerance Day
16. November Fast Food Day
17. November Student Day
18. November Philosophy Day
20. November Sunday of the dead
20. November Children’s Rights Day
21. November Day of Television
21. November World Hello Day
22. November Day of Repentance and Prayer
25. November Black Friday ⭐
The shopping kick–off for the Christmas business par excellence…
27. November Turtle Sponsorship Day
28. November Cyber Monday ⭐
28. November Giving Tuesday
In this consumer–driven time, it’s important to also think about those in need and donate. Under the hashtag #GivingTuesday you can see who is participating.
30. November International Computer Security Day
For IT and telecommunication companies, this day is a good occasion to remind themselves with a few good security tips and to point out the security of their own systems.
Ideas for newsletters and campaigns in December
December is so dominated by Christmas that it probably hardly needs any other occasions. Nevertheless, or just to stand out from the rest, you can still find alternative occasions for newsletters and campaigns in December in our overview. At the end of the year, you can still take the opportunity this month to thank your customers and partners. Here you can find newsletter events in December for your campaign calendar:
1. December Metrological start of winter
1. December World AIDS Day
1. December Christmas lights day
3. December 1. Advent
4. December World Ice Skating Day
5. December Volunteer Day
8. December Christmas Tree Day
9. December Christmas card day
10. December Human Rights Day
10. December Day of the Christmas Stollen
10. December 2. Advent
11. December Mountain Day
11. December Worldwide Candle Lighting
14. December Day of the monkey
15. December International Tea Day
17. December 3. Advent
18. December Baking Cookies Day
19. December Search A Christmas Tree Day
If you’re a Christmas tree seller, you probably don’t need this day – they’re sure to go anyway. But how about starting a small campaign or social media action, at the end of which you can win a Christmas tree, preferably with all the trimmings.
20. December Solidarity Day
21. December World Orgasm Day
22. December Winter Solstice
22. December Christmas Pastry Day
24. December 4. Advent
24. December Christmas Eve⭐
The Christmas season is the peak season for retailers, the toy industry, the Confectionery manufacturers, etc. Here you can run campaigns throughout the pre–Christmas period. For less relevant industries, there should at least be a nice Christmas mailing for the customers.
25. December 1st Christmas Day
26. December 2nd Christmas Day
31. December New Year’s Eve ⭐
We have compiled here again a complete annual overview of many ideas and occasions for your campaigns and newsletters 2023. You can easily download and print this as a PDF.
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