E-Marketing Manager (EMM):
Professional marketing automation tool
GDPR-compliant and legally secure
Software made and hosted in Germany
Quality and experience since 1999
As an innovative marketing automation tool, AGNITAS E-Marketing Manager meets the highest security standards – for individual one-to-one marketing with your customers and leads.
Email & Marketing Automation
Targeted
Personalization
Detailed
statistics
Secure
delivery
Unlimited
scalability
Maximum security & data protection
We digitize and automate your communicationFor companies and organizations with the highest quality and safety requirements
Numerous customers already rely on the successful AGNITAS E-Marketing Manager (EMM). Every year, billions of emails are sent with our award-winning and powerful software. You too can benefit from the flexible and user-friendly marketing automation software and actively shape the customer experience across various channels.
Marketing Automation
✔ Drag & drop campaign editor
✔ A/B test with auto-optimization
✔ Personalized newsletters
✔ Trigger mails & retargeting
Flexibly customizable
✔ Templates & Design
✔ Features & Interfaces
✔ Tracking settings
✔ Security settings
Data protection & security
✔ Made & hosted in Germany
✔ GDPR-compliant
✔ ISO-certified
✔ CSA whitelisting
Multi-channel for a seamless customer experience
Email marketing is the most important push marketing tool for all industries.
SMS
The SMS has not become obsolete, but its field of application has changed.
Individual, trigger-based print mailings round off the customer experience.
Web Push
With Web Push Notifications you can reach your customers anywhere on the web.
What our customers say
Reliable, legally compliant, user-friendly – the EMM is exactly the right tool for DEVK’s email marketing. Agnitas’ flexible and fast support also makes short-term adjustments and individualizations possible.
Lisette Klems
AGNITAS has been our faithful companion in CRM for years.
Thanks to the EMM, we keep our customers up to date and if they have questions about the tool, the support team is there quickly and reliably.
Anna Dolinger
With AGNITAS, we have found the best solution for us with our sensitive customer data through competent consulting and reliable support with EMM Inhouse. Thanks to the integrated services and the individual adaptations, we can now finally implement our requirements for e-mailing in the B2B area in the best possible way.
Andrea Köster
Marketing automation as flexible and individual as you are
Because everyone has different requirements, there are different operating models for our award-winning email & marketing automation tool. All variants have the same range of functions in the basic configuration.
OpenEMM
Open source software
With OpenEMM, you receive a perpetual software license with reduced functionality that you operate yourself.
You do not disclose your data outside the company, and no third party has access to it.
EMM SaaS
for monthly rent
In Software-as-a-Service operations, AGNITAS provides the software and IT infrastructure and takes care of all operational aspects.
Your data is optimally protected by AGNITAS.
EMM Inhouse
License to purchase
With EMM Inhouse, you purchase a perpetual software license and operate it yourself in your data center.
You do not disclose your data outside the company, and no third party has access to it.
EMM Private Cloud
for monthly rent
With EMM Private Cloud, you purchase a perpetual software license and we operate it for you in our IT infrastructure.
Your data is stored in a secure environment.
* depending on your required configuration
A brief introduction to our marketing automation solutions
Personal contact persons
Qualified support
Individual training courses
Continuous further development
Unlimited recipient profiles
Unlimited shipping volume
Data protection, data security, whitelisting & Co. at AGNITASQuality and adherence to ethical principles go hand in hand
ISO certification
AGNITAS has been ISO-certified throughout since 2014. DEKRA has already confirmed several times as an independent inspection body that the entire company meets the highest security standards in accordance with ISO standards 27001, 27017 and 27018.
GDPR-compliant and legally secure
The successful “E-Marketing Manager” newsletter software fulfills all data protection requirements stipulated by the EU GDPR and German laws (UWG, TMG, BDSG). This way, nothing stands in the way of your legally compliant email marketing.
Software Made & Hosted in Germany
We host all data exclusively in German data centers. As a German company, we have very high quality standards during development, and compliance with German and European laws is a matter of course.
Whitelisting & quality standard
AGNITAS ensures the delivery of your newsletter and is a member of the Certified Senders Alliance (CSA). You benefit from CSA whitelisting. We are also committed to adhering to ethical principles with the DDV quality standard for email marketing.
Email encryption
AGNITAS uses email encryption to ensure that only the recipient can read confidential content. By default, all emails are sent end-to-end encrypted. This means you can also send emails with sensitive data securely.
Climate-friendly mailing delivery
Sustainability is important to us, which is why we make a contribution to climate protection. AGNITAS uses extra modern, energy-saving servers that are powered by electricity from renewable sources. This makes your mail dispatch climate-friendly.
You are ideally equipped with our marketing automation toolDie wichtigsten Features für Ihr Email Marketing auf einen Blick
Create newsletters with an intuitive drag & drop editor
Marketing automation for the best customer experience
Send personalized email campaigns
Optimize campaign success with A/B tests
Segment recipients into target groups & mailing lists
Multi-channel marketing for more attention
Highest deliverability & encrypted mail dispatch
Behavior-based dispatch time optimization
Measure and optimize success with real-time statistics
Legally secure registration forms & landing pages
Connect any systems with versatile interfaces
Central administration of users, rights & roles
The E-Marketing Manager also offers:
- Approval processes with audit-proof logging
- Workflow Manager for designing communication processes without programming (“no code”)
- Superordinate and subordinate clients
- Autoresponder mails for immediate customer engagement
- Personalized retargeting for maximum conversions in every area
E-Marketing Manager - A look inside the tool
Dashboard
Provides an overview of the most recent and upcoming measures.
- Clearly structured menu
- Different views to choose from
- Recently processed mailings at a glance
- Most important key figures of the last mailing sent
- Marketing Intelligence Analyzer for general statistics
- Calendar for planning all marketing activities
- Quick access to the most important functions
E-Mail Creator (newsletter via drag & drop)
Simple and intuitive mailing creation without HTML knowledge.
- Intuitive interface and simple operation
- Insert blocks via drag & drop
- Selection of different responsive templates
- Various content modules
- Flexibly pull blocks wider or narrower
- On request: creation of individual templates
Mailing creation for individualists
If you design each mailing individually in HTML, then the standard method is the best option for you.
- HTML editor with syntax highlighting for easy editing
- WYSIWYG editor for editing without HTML
- Basic or Advanced mode – depending on requirements
- Individual menus can be opened and closed for greater clarity
- Convenient search functions make your work easier
- Live preview of your mailing for various end devices and formats
- Inbox preview for various browsers, mail clients and devices
Campaign Manager
Plan and implement multi-stage campaigns
- Self-explanatory campaign manager with ready-made templates
- Simple working via drag & drop
- Campaign templates save time
- Target group formation based on recipient reactions
- Simple sending of trigger mails
- Real-time display of key figures
Lead management
Generate, manage and evaluate recipient data
- Automated data exchange via interfaces
- Import and export options
- Manual data entry
- User self-service forms (registration/deregistration/change)
- Real-time profile enrichment for a targeted approach
- Target group formation based on any characteristics
- Distribution management in mailing lists
- Behavior tracking on the website (retargeting)
Statistics
Numerous statistics help you to evaluate the performance of your marketing measures.
- Configuration of individual reports from 30 different key figures as PDF or CSV
- Statistical key figures over time: Observe the development of openings, clicks and recipients
- Recipient statistics: Check the development of your mailing lists
- Link click statistics: Overview of the number of clicks on your links – separated into administrative and productive links
- Activity index: evaluation of the interactivity of your recipients
- Domain overview: See which domain you have the most newsletter subscribers on.
- End device overview: Which devices do your recipients use most frequently
- Sales statistics: Measure your success in the online store
- and much more.
Expand the EMM with Premium PackagesHow to get even more out of E-Marketing Manager
The standard version of the E-Marketing Manager is already very powerful and packed with useful features. With our Premium Packages, you can expand the range of functions as you wish and turn the E-Marketing Manager into an even more powerful tool.
Automation PackageFor more flexible campaigns
With the Automation Package, you can provide your recipients with the right content at the right time. Sending automated, event-related mailings becomes child’s play. But above all, it offers you the opportunity to build up campaigns with non-responders and to follow up directly on the reactions in past mailings with follow-ups.
In conjunction with the Retargeting Package, the Automation Package unfolds its maximum effect, as you can integrate the individual content into your campaigns here.
Layout PackageFor greater design freedom
The Layout Package makes your mailings with EMM even more creative and improves the results. With the Layout Builder, you can create your own individual newsletter templates and modules. This allows your employees to build flexible and creative newsletters with the E-Mail Creator using drag & drop, without any knowledge of HTML. You don’t need to rely on AGNITAS support to create and customize your own templates.
Retargeting PackageFor a more personalized customer approach
With the AGNITAS retargeting package, you can easily and automatically find out what your leads and customers are currently interested in and what they are engaged with. This allows you to send your recipients targeted information on these topics at the right time.
Retargeting by email allows you to optimally address the needs of your customers and offer them customized content. Retargeting (also: remarketing) is the maximum individualization of your mailings. The email marketing channel in particular offers you special advantages when addressing customers.
Cross Media PackageFor more touchpoints with your leads
With the Cross Media Package, you can add further communication channels to the E-Marketing Manager. The email channel is integrated in the standard version of our E-Marketing Manager. Web Push and SMS are also available. With additional channels, you can create additional touchpoints that also have individual strengths.
If you do not want to use EMM for email marketing, but only for other channels (e.g. web push), we can offer you individual special conditions. Talk to us about this option.
Delivery PackageFor greater flexibility in shipping
The Delivery Package provides you with additional options to control your mailings individually, protect your mailing list from shrinkage and improve the reputation of your mail servers in the long term.
The additional features of the Delivery Package ideally round off EMM’s delivery management. There is also Send Time Optimization per recipient, Advanced Hardbounce Validation for reactivating irregular bounces and the Mailing Cockpit for prioritizing and limiting daily mailings.
Analytics PackageFor greater control in EMM
The Analytics Package offers further analyses of the data quality of your leads as well as pre- and post-delivery checks that analyze your mailings according to spam criteria and then monitor delivery to the inbox.
However, it is also important to check and cleanse the data yourself on an ongoing basis. The data quality report allows you to maintain an overview and eliminate errors and the “MIA Premium” (Marketing Intelligence Analyzer) feature provides you with valuable forecast values on the direction in which your mailing list is developing.
Integration and interfacesE-Marketing Manager is not an island solution
The basis for successful, individualized and automated marketing is always your database. By optimally linking different systems, you can use the information and data obtained in a targeted manner. For this reason, there are a variety of interfaces to enable the flow of data between your systems and the EMM. From store, CMS, CRM, ERP and recommendation engines to tracking tools, all connections are possible. The existing interfaces are not only suitable for data transfer, but also for headless operation of the EMM.
Examples of possible integrations:
