Smart Data Package for optimal networking

AGNITAS Smart Data PackageFor the optimal networking of different systems

With the Smart Data Package, you can use your collected database across all systems with E-Marketing Manager. We offer various interfaces and automated data exchange solutions that you can use flexibly. All Smart Data features can be booked individually or in combination – we would be happy to provide you with a quote.


The most important advantages of the Smart Data Package at a glance

  • Automated data exchange: access to the latest database, no manual effort required
  • Bidirectional data flow: sync data in any direction
  • Maximum flexibility: use your complete knowledge for individual campaigns
  • Versatile interfaces: any system can be integrated

Components of Smart Data Package:

Auto import & auto exportFastest implementation of standardized data exchange

Auto-import and auto-export provide you with the fastest-to-implement interface for regular data exchange. The method is as simple as it is effective. The data exchange takes place via a simple CSV file (the most common data format) and is based on our normal import or export. The profile not only defines the fields you want to export or import, but also how often the data is updated. From once a week, to once a day, to every hour (for an extra charge), all update intervals are possible.

The file is either provided or stored on an AGNITAS server (for an extra charge) or your own SFTP server. You can fill and export recipient data and reference tables (part of the Retargeting Package). This allows you to synchronize any data with EMM. If you use the Automation Package, you can also automatically export the recipient data for mailings. It is also possible to automatically export all response data or changes to recipient profiles for the previous day for further processing (in your CRM, for example).


We offer you the auto-mapping as an optional feature (at no extra charge). If the column labels in your CSV file are the same as the field names in EMM, the program automatically detects which values need to be imported into which field. This feature is useful if the structure of your CSV file changes regularly.

Fast and easy implementation
Especially suitable for bulk updates
No development expense on both sides

Daily intervals for auto import and auto export

Web services (SOAP interface)Real-time update of individual data as well as bulk updates and remote administration of EMM

The web service API 2.0 provides you with over 70 methods that you can use to create, update, retrieve, or delete data in real time. But not only that – you can also use the web services to remotely control EMM without having to log in to the tool yourself. For example, initiate the search for specific recipients, the creation of a new target group, the delivery of a mailing or the calculation of statistical data.

The web services are provided through the XML-based Simple Object Access Protocol (SOAP). This makes it possible to synchronize individual data records with information (e.g. purchase data) in real time. But also large amounts of data, so-called bulk updates, can be processed with the interface at once. The web service interface has been extensively documented and is constantly being advanced. In addition, application examples and FAQs help with integration. With web services you can connect, control and exchange any system with EMM.

Data exchange in real time (for individual data and bulk updates)
Standard interface to any system
Data exchange and remote control

Interfaces und Schnittstellen zu anderen Systemen

RESTful interfaceService for triggering mailings or for recipient updates

The RESTful interface iis a particularly fast and flexible solution and an alternative to the SOAP interface. With the RESTful interface you can create, update, retrieve or delete not only receiver data but also reference tables just in time. Reference tables are used e.g. for product data and can be updated in real time. This interface is therefore ideal for action-based mails, as the recipient always receives the most up-to-date content.
The RESTful interface convinces by its simple implementation, which can be realized immediately. Furthermore, the RESTful interface requires less bandwidth than the SOAP interface (web services). With the RESTful API, the data is transferred in JSON format. With the standardized interface, different areas, e.g. recipient permissions, blacklist, mailings, contents and reference tables, can be served with over 80 individual methods. The implementation of individual requirements is also possible with a corresponding specification.

Data exchange in real time (for individual data and bulk updates)
Standard interface to any system
Data exchange and remote control

The RESTful interface allows you to exchange data with the EMM in real time

Webhooks interfaceReal-time data synchronization by push via so-called callbacks

The webhooks interface is the easiest way to receive a notification about an event in the EMM. For this purpose, you store so-called webhooks in the EMM for certain events, e.g. click on a link. If this event occurs, the data is transmitted to you via a “callback” to trigger actions on your side. For both endpoints, this results in much less load than with conventional “polling” interfaces, as the example opposite shows.

For example, the Webhooks interface notifies you when a mailing has been sent to one recipient, delivery to all recipients is complete, for hardbounces, when a recipient opens and clicks.

Due to real-time synchronization, the data in your system is always up to date and can, for example, trigger further campaigns or be used for reports. On your side you only need one URL as webhook endpoint. The data is provided there via HTTPS requests.

Real-time data transfer (for individual data and bulk updates).
The data is transmitted proactively (push) by the EMM.
Minimal payload, since transmission only takes place when an event occurs.

Webhooks interface for real-time data transfer
Difference between polling and webhooks visualized. Source: adapted from

Facebook and Instagram Lead AdsSimply generate recipients via social networks and use them in EMM

Use Facebook and Instagram Lead Ads to attract new recipients to your distribution list via social networks. These are transferred directly into the EMM and can be contacted via campaigns.

Facebook and Instagram Lead Ads provide an additional way to generate leads that you would not otherwise reach through traditional channels and then contact them directly via newsletter. For example, lead ads are ideal for generating younger newsletter recipients who are particularly smartphone and style-aware. Leads are acquired via the social media channels Facebook and Instagram. In addition to the e-mail address, further information such as name and telephone number can be requested. It is also possible to ask individual questions that are particularly relevant for your own company.

The prerequisites for using Facebook and Instagram Lead Ads are, in addition to a regular company page on Facebook or an Instagram account, the creation of a Facebook advertising and business account.

Precise target group selection
Form directly in the network
Especially developed for mobile devices

DataAgentPowerful individual interface with the greatest possible variety

DataAgent is an individual interface that is specified and implemented precisely to your needs. It enables data exchange in any format, at any time. You can address both recipient data and reference tables with DataAgent. It can communicate bidirectionally, but also only one-way, in any direction. DataAgent is also independent of database and table design on both systems.

In addition to pure exchange, data modification or processing is also possible – for example, you could add, interpret or categorize values. Intelligent security mechanisms prevent the recording of potentially corrupt data and provide warnings. DataAgent is particularly suitable for the processing of large amounts of data, which means it is well prepared for bulk updates.

Data exchange and the modification of large amounts of data
Individual interface to your systems
Maximum safety and flexibility

The DataAgent is the individual interface with the greatest possible flexibility

Shared DataUse of common database between several clients

Shared data is a special form of data synchronization and based on the use of a common database or the same tables or synchronized information. This method is particularly useful if you manage several clients in EMM, but some of them should access the same data, e.g. same product data or common voucher code tables. In this case too, you determine the type and implementation individually.

EMM-internal data exchange
Individual configuration for each application
Common database in several clients

Shared data for sharing

EMM Data WarehouseYour individual Customer Data Platform (CDP)

The EMM Data Warehouse is a separate database that is exclusively available to you and in which your data is stored redundantly. The database is not to be understood as a backup, but enables additional use cases: The individual customer data platform is ideal, for example, if you use several clients and want to run reports on all clients or if your reports are very load-intensive and you do not want them to impair live performance. In the EMM Data Warehouse you can also use significantly longer storage periods, e.g. for reaction data, than in the regular client – these can be used for selections and the recipients can be exported as a target group for the live client. Of course the EMM Data Warehouse is also suitable as a security backup in case data has been corrupted by imports. The EMM data warehouse can also be used as a sandbox for the introduction of new interfaces before the live data is accessed.
The special thing about the EMM Data Warehouse is that the data is available in the familiar EMM environment. This means that no special query language is required to select or evaluate data, and other functions such as statistics, reports, search, exports or target groups can also be used here. In this way, marketing managers can use the data without having to have special knowledge.

Exclusive Customer Data Platform
Individual storage periods
Extended use casesCommon database in several clients


Interested in Smart Data Package? We would be glad to inform you about it!

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