Customer survey about marketing trendsMarketing Automation on the top!
Marketing gurus permanently tell us, what the top marketing trends are. We thought, why shouldn’t we ask those, who are really affected?
In our recent customer survey you have given us your evaluation about current online marketing trends.
We won’t keep back the partially surprising results.
The top marketing trend: Marketing Automation
The question ‘which marketing topic is currently most important to you’ was won by Marketing Automation by far. It is placed on highest position for 43%.
For each one-fifth of the participants data analysis and optimization as well as the topic content marketing has the highest priority. Retargeting, predictive marketing and lead nurturing on the other hand are on top of the agenda only for a fraction of all participants.
- Marketing Automation
- Content Marketing
- Predictive Marketing
- Lead Nurturing
- Data analysis & optimization
Order of the marketing trends
In the survey five given marketing trends could be placed in an arbitrarily order. Also on the postions 2 up to 5 the evaluation of the chart above is confirmed. In total the ranking is as follows:
Rating of all trends
Evaluation of Marketing StatementsFurthermore we have asked our customers to give us an evaluation of the following statements:
Your opinion on this topics was:
Smartwatches have not yet a relevant meaning for the most of you, only 17% are the opinion, that they will be as important as Smartphones in the next two years.
At the evaluation of What’s App as important marketing channel in the future the opinions are divided, but more than a half rates this medium already as relevant.
United are the participants on the meaning of Content Marketing. 95% think that content marketing is a decisive factor for customer retention.
- totally agree
- partially agree
- don't agree
Thank you very much for those interesting results!
You are always welcome to inform us about your opion on different marketing trends! Please, don’t hesitate to contact us: