Profit of the CSA Whitelisting
CSA guidelines, which have to be considered by you
Delivery of e-mails is only allowed to recipients who either have given their opt-in or to whom an active customer relationship exists (for more details have a look to article 7 paragraph 3 UWG – German law).
The opt-in has to be given separately. That means bulk opt-ins are not allowed.
The opt-in has to be made consciously and explicitly. Presettings like a ticked checkbox are not allowed.
Each e-mail must contain an easy to find and complete imprint according to article 5 paragraph 1 TMG German law, which includes a valid phone number and e-mail address.
Each e-mail has to offer an opt-out option for the recipient, without the need of a login (e.g. an opt-out link). The opt-out has to be processed immediately.
The commercial nature of the e-mail may not be concealed by the sender name or the subject.
Besides the guidelines there are numerous technical requirements, which the CSA demands. AGNITAS ensures the compliance of the technical requirements.