Profit of the CSA Whitelisting
The Certified Senders Alliance (CSA) is a worldwide unique collaboration project of the DDV – the German Direct Marketing Association and eco – the Association of the German Internet Industry. The CSA runs a central, Germany-wide Whitelist, which is adopted by numerous large providers, like 1&1, AOL, Freenet, GMX, web.de or Yahoo.
CSA guidelins, which have to be considered by you
|Delivery of e-mails is only allowed to recipients who either have given their opt-in or to whom an active customer relationship exists (for more details have a look to article 7 paragraph 3 UWG – German law).|
|The opt-in has to be given separately. That means bulk opt-ins are not allowed.|
|The opt-in has to be made consciously and explicitly. Presettings like a ticked checkbox are not allowed.|
|Each e-mail must contain an easy to find and complete imprint according to article 5 paragraph 1 TMG German law, which includes a valid phone number and e-mail address.|
|Each e-mail has to offer an opt-out option for the recipient, without the need of a login (e.g. an opt-out link). The opt-out has to be processed immediately.|
|The commercial nature of the e-mail may not be concealed by the sender name or the subject.|
Besides the guidelines there are numerous technical requirements, which the CSA demands. AGNITAS ensures the compliance of the technical requirements.