Creative newsletter campaigns in 2020With PDF campaign calendar for download
The new year has already begun and now at the latest it is time to start planning the campaigns and newsletters for 2020. Which topics should be played? Which events need to be considered early on? And what occasions can be used for entertaining, eye-catching or funny campaigns? You probably already have some ideas and newsletter occasions firmly in mind, at best the plan is essentially already in place. Important holidays such as Easter or Christmas are certainly a fixed part of it. Depending on the industry, events such as Valentine’s Day, Mother’s Day, Father’s Day, major sporting events and company events are often added.
But why not take advantage of newsletter events that the competitors don’t already have on their screens? Because there are more occasions for creative marketing campaigns than the days everyone loves. Even if at first glance a day doesn’t seem to have much to do with your products or services, you can still get it involved by using clever argumentation. Especially such newsletter events receive a lot of attention because they are unexpected and surprising. We have compiled the most important and most interesting events for creative marketing campaigns 2020. As a little help and source of ideas you will also find one or two tips on how to use them appropriately.
So you can simply bet on a less known or curious day for a newsletter. It will definitely arouse your interest. By the way, the one or other action day is also suitable for your own employees.
Tip: We have summarized all holidays and special event days for you in a clearly arranged PDF calendar. At the end of the article you can download the campaign calendar for the year 2020.
Newsletter ideas for January
January 17th, Throw your year Resolutions overboard Day
It’s always one of those things with good intentions. Many of them don’t even survive January. Why don’t you use this day to support your customers with their resolutions? For example, you can raffle off a personal trainer programme or a healthy nutrition package.
January 18th, Day of the Snowman
January 21st, World Cuddle Day
January 24th, Day of Compliments
January 25th, Chinese New Year
The Chinese market is becoming more and more interesting for many European companies, so why not take advantage of this day to address customers from the Far East.
January 28th, European Data Protection Day
Newsletter ideas for February
February 1st, Change your Password Day
February 1st, Ice for breakfast Day
February 3rd, Super Bowl
Probably the most important US sporting event, the Super Bowl – the final of the national professional football league (NFL) – is also meeting with increasing interest in Germany. Surely you don’t attract the masses with an action or event to this event like to a European Football Championship, but maybe the Super Bowl is an exciting occasion for your target group.
February 14th, Valentine’s Day
February 15th, Singles’ Day
February 17th, Day of Gratuitous Kindness
February 18th, Battery Day
February 20th, Women’s Carnival
February 24th, Rose Monday
February 25th, February Carnival
February 26th, Ash Wednesday
February 28th, Public sleeping Day
The sleep-in-public day would be a wonderful occasion for a funny photo campaign. You can combine such an action with social media in a wonderful way by having a vote for the best picture.
Newsletter ideas for March
March 1st, Metrological Beginning of Spring
March 1st, Day of Compliments
March 7th, Day of Waste Separation
March 8th, International Women’s Day
The International Women’s Day is the perfect occasion to make this a small joy on 8 March. No matter if you hand out small gifts or vouchers or if you pay attention to the female part of the population with other attentions, the ladies will surely be pleased.
March 12th, World Day against Internet Censorship
March 14th, Steak and Blowjob Day
March 15th, Speechless Day
March 19th, Let’s Smile Day
Laughing is something beautiful and makes you start the day in a happy way. Why not give your customers a nice smile on this day or laugh along with them?
March 19th, World Sleep Day
March 20th, Start of Spring
March 29th, Start of Summer Time
Every time the same tiresome topic: Is the clock now being put back or forward? Don’t leave your customers alone, but combine the theme with a suitable campaign for the beginning of spring. By the way, the clock is put forward one hour – so the night of the changeover will be shorter, just as the nights are getting shorter now, just watching.
March 31st, World Backup Day
Newsletter ideas for April
April 3rd, Find a Rainbow Day
April 6th, World Frozen Food Day
April 10th, Good Friday
April 10th, Day of the Siblings
April 11st, Invisibility Day
April 12th, Easter Sunday
Easter is one of the highest holidays in the Christian world. Easter is also a fixed date in the calendar for trade. Especially the confectionery industry has its second annual highlight here, besides the Christmas business. Those who have survived Lent are then especially looking forward to the chocolate bunny.
April 13rd, Easter Monday
April 20th, Day of the Doubles
Statistically speaking, each person has seven doubles. Perhaps one or the other has already found them or is actively searching for his or her own double. There are certainly one or two exciting stories.
April 23rd, Day of German Beer
April 28th, Superheroes’ Day
April 29th, World Day of Wishes
April 30th, Walpurgis Night
Newsletter ideas for May
May 1st, Labour Day
May 2nd, Day of the Baby
In countries like Germany, where most people only have one or two children, the focus is much more on the offspring. The need to make sure that they are doing well is high. So the baby’s day is perfect to address expectant parents and newcomers when offering products or services for the youngest.
May 3rd, Day of the Psychic
May 8th, No Sock Day
May 9th, Peter Pan Day
May 10th, Mother’s Day
May 17th, Working-up Cycle Day
This tag can be used for both internal and external communication. Use it as a day of action and motivate your employees to switch to the bicycle. Reward customers who post a selfie with their bike on your preferred social media channel with a small thank-you gift.
May 20th, Be a Millionaire Day
May 21st, Ascension Day
May 26th, National Paper Airman’s Day
May 31th, Whit Sunday
Newsletter ideas for June
June 1st, Whit Monday
June 2nd, Get off early Day
June 3rd, Bicycle Day
June 5th, World Environment Day
Do you offer environmentally friendly products and services? Then the World Environment Day is an appropriate date to draw more attention to them. But also if you as a company are particularly committed to environmental protection or support corresponding projects, this is a good opportunity to draw attention to this and to serve as a role model.
June 8th, World Ocean Day
June 11st, Corpus Christi
June 17th, Issue your Vegetables on Day
June 20th, Summer Solstice
June 21st, Selfie Day
How about calling for a selfie promotion with one of your products? This can also be well designed as a multi-channel campaign.
June 27th, Sunglasses Day
Newsletter ideas for July
July 2nd, Forgot it all Day
July 2nd, World UFO Day
July 6th, World Kiss Day
July 7th, Chocolate Day
Who does not love you… Surprise your customers with the sweet temptation and add something chocolaty to every order on that day and refer to that day.
July 8th, Be still a Kid Day
Ask your customers how much child is still in them and make a nice action or campaign out of it.
July 26th, The Uncle and Aunt Day
July 30th, Late coming Day
July 30th, International Friendship Day
Newsletter ideas for August
August 8th, Repeat Day
August 8th, International Cat Day
August 10th, Lazy Day
Use this day according to the motto: “Be a slacker and enjoy the day. Don’t waste your time searching for offers, because we have the top offers”.
August 11st, Play in the Sand Day
August 15th, Assumption Day
August 16th, Tell a Joke Day
August 22th, Be an Angel Day
August 31st, Outdoor Eating Day
The perfect day of action for beer bars and restaurants with a terrace, to win one or the other new regular customer. But also the loyal regular customers and newsletter subscribers are pleased about a special offer.
Newsletter ideas for September
September 1st, Zebra crossing Day
September 5th, International Charity Day
Does your company support charitable causes? Or are there employees who are particularly committed? Then please draw attention to them. The best way to get directly involved is by organising a fundraising campaign for this day. For example, you can donate 7% of daily sales to a pre-determined charitable organisation.
September 6th, Read a Book Day
September 10th, Exchange with your Boss Day
September 13rd, Fortune Cookie Day
September 19th, International talk like a Pirate Day
September 19th, Day of the IT Professionals
September 20th, World Children’s Day
September 21st, International World Peace Day
September 25th, Dental Health Day
September 27th, World Tourism Day
No matter if hotel, tour operator, tourist office or museum, this day is perfect to attract attention and boost business with a campaign.
Newsletter ideas for October
October 1st, World Vegetarian Day
A vegetarian lifestyle is not only healthy but also ecologically sensible. If your company is active on this topic, then it is your day.
October 2nd, Give your Car a Name Day
October 3rd, German Unification Day
October 4th, Harvest Festival
October 8th, Small talk day
October 10th, World Dog Day
October 14th, Take your Teddy with work Day
October 16th, Clear your Desktop on Day
Everybody knows this, sometimes quickly saved and with time everything is littered. So use this day for your employees and let them clean up properly.
October 25th, Start of Winter Time
October 25th, Be a Punk Day
October 25th, World Noodle Day
October 31st, Reformation Day
October 31st, Halloween
Newsletter ideas for November
November 1st, All Saints’ Day
November 8th, Sufficient time Day
November 9th, The Chaos doesn’t take an End Day
November 10th, World Science Day
November 11st, Martin Day
November 15th, Clean your Fridge Day
This day could be used by one or the other household electronics manufacturer or dealer for those who do not want to clean, but rather want a new one. But the cleaning call is also suitable for the refrigerator in the coffee kitchen of your company.
November 18th, Day of Prayer and Repentance
November 21st, World Hello Day
November 22th, Sunday of Death
November 26th, Thanksgiving (USA)
November 27th, Black Friday
The highlight of the year for retailers and the start of the Christmas business – Black Friday is becoming increasingly popular in German-speaking countries and hardly any mail order company can avoid it. So start your campaign in time.
November 29th, 1st Advent
November 30th, Stay Home because you’re all Right Day
No matter if hotel, tour operator, tourist office or museum, this day is perfect to attract attention and boost business with a campaign.
Newsletter ideas for December
December 4th, Pull brown Shoes on Day
This is sure to result in fun photo campaigns for fashion houses and shoe retailers.
December 5th, Bathtub Party Day
December 5th, International Volunteering Day
December 6th, 2nd Advent
December 6th, St. Nicholas Day
December 13rd, 3rd Advent
December 19th, Search a Christmas Tree Day
As a Christmas tree seller, you probably don’t need this day, they’ll probably leave just like that. But what if you start a small campaign or social media action and at the end of it you get a Christmas tree with everything on it.
December 20th, Walking Star singing Day
December 20th, 4th Advent
December 21st, Winter solstice
December 21st, Ugly Christmas Sweaters Day
December 24th, Christmas Eve
December 25th, Christmas Day
December 26th, Boxing Day
December 29th, From on the Weighing Day
December 31st, New Year’s Eve
The complete annual overview of ideas and occasions for your campaigns and newsletter 2020 can be easily downloaded as a PDF in the practical DIN A4 print format.
* We offer you the campaign calendar for free download in return for your consent to receive our newsletter. Since we will send you personalized newsletters in the future, we need your name as well as your e-mail address. If you do not like the newsletter, you can unsubscribe at any time. You can also edit your personal data and tracking settings at any time via a link in the newsletter. If you already receive our newsletter, nothing will change for you.
We would be pleased if you were able to find good ideas for your own newsletter and marketing campaigns 2020 and wish you a lot of fun with the implementation!
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