Generating emotions for your newsletters with emojis, smileys and co.
WhatsApp has become the most used messenger service and what would WhatsApp be without Emojis? … True, hard to even think about it. Not only does it look nice when a small picture is added to the text from time to time, but Emojis also serve another purpose: As the name suggests, these small images should also convey emotions.
Especially in non-verbal communication it is difficult to transport emotions. Thus a sentence can quickly be misunderstood. An ironic allusion is then erroneously perceived as an insult or accusation. The use of emojis allows the actual intention behind the written to be recognized more clearly. Because when there is a winky smiley behind a text, it quickly becomes clear that it is not meant to be taken all that seriously.
In our article you will therefore find some examples of how to use the colourful and funny smileys and emoticons in newsletters and subject lines. We’ll also give you some valuable tips on how to use emojis in email marketing.
Development - from analog to digitalThe origin of emojis
Emojis are not an invention of WhatsApp. Most people will remember that even at SMS times they tried to convey emotions. At that time, however, it was only possible with a combination of text characters, which were later automatically converted into emojis. So we went from :-) or ;-) to ๐ and ๐.
The actual origin of the emotional images goes back to the analogue world of the 19th century. At that it time newspapers used typographic gimmicks to provide a more complex description than was possible with adjectives.
The digital emoticons or smileys did not appear as ASCII characters until 1982. Most of the emojis we know today have been around since 2010, when they were included in Unicode 6 and have been preserved in subsequent versions.
Presentation โ Emoji does not equal EmojiDifferent versions based on browers, operatingsystem and co.
The same emoji isn’t necessarily displayed the same way for everybody. Since it depends on which system you work with, the representation can vary. The smileys and other characters today are usually encoded with the Unicode standard UTF-8. This type of character encoding is supported by most operating systems, browsers and e-mail clients.
Just as there is a different representation of one and the same smiley depending on the system, it can also happen that there is an emoji on WhatsApp, for example, but not on Twitter. If an emoji is not available on a system, a rectangle or question mark will appear instead. So, depending on what you are using emojis for, you should first test whether the icon you want is available in the system.
As you can see, an emoji doesn’t equal an emoji. The basic emotions that’s supposed to be transmitted remains the same, no matter what system you are using.
Emojis in newslettersIncrease the effect by using emotions
In principle, emojis are used to evoke or amplify certain feelings. This needs to be highly taken into consideration. Especially emojis that evoke a positive association should be preferred.
In addition to that, you need to think about what emotion you want to transmit in order to use an appropriate emoji. An emoji for the sole purpose of having something colorful in your text, won’t achieve much.
When dealing with negative topics, eomjis can be perceived as inappropriate or with more serious topics also appear dubious. You should therefore continue to send your invoices without smileys. Also the own industry, can give information about whether Smileys are a good addition or should be omitted rather. So it is to be recommended, to be rather careful and more economical with all the little flashy images when working with or for banks, insurances and authorities. With Onlineshops or travel agencys it is a whole different situation. If you are not sure whether emoticons will reach your customers, just do A/B tests. Send half of your newsletter with and the other half without smileys. This way, you get to know very quickly what your customers prefer.
For the use of emojis in newsletters, the subject in particular is very suitable. While the actual newsletter already offers enough scope to make it vivid with pictures, typography and colors – the subject does not. In addition, most newsletters and e-mails are still sent without emojis in the subject line, which makes your own newsletter stand out from the crowd.
As with everything, the use of emojis should always be in moderation and not in masses. Of course there can be three smileys in the subject line, but the subject line should not be mostly filled with emoticons. Just for the reason that if these are not recognized by the e-mail client, nothing but a cryptic subject remains. Of course you can use Emojis every now and then, but it doesn’t have to happen in every newsletter.
Another tip, if you use emojis in international campaigns, be on the safe side. Check if the meaning is the same. Sure, there won’t be any difference between a laughing smiley and other emojis, but other emojis can have a different meaning as in your culture.
The easiest way to use emojis in newsletters is to select the appropriate picture from an overview page. For this you can use emojipedia, emojicopy or getemoji in addition to our article. Then simply copy the desired symbol. Then paste it into the appropriate place in your newsletter. If it is not displayed correctly, the emoji will probably not be recognized. If this happens, another icon should be used, as the display problems will also occur when sending. If the icons are displayed the way you want them to be, the only thing missing is the test in the preview and for the different clients in the inbox preview.
Examples for subjectsInspire and copy ๐
๐ฅ Banging prices โ you should not miss out!
Sale ends today! Secure your top deals! ๐๐๐๐
It’s time for some spring offerings… โฐ
๐ฅ๐ Brandnew jeans! Grab some before they are soldout!
Shop today ๐ pay in 14 days!
๐๏ธย Treat yourself to some vacation
We โค final SALE!
๐ซ The canaries – THE travel destination of the week ๐๏ธ ๐
Lady in Red: What about some new dressesโ๐
๐ We want to make you happy.
The Top 7: the winner is… ๐ฅ
โญโญโญ Those are our favorites โญโญโญ
Last-minute panic? โฝ We got the right offers for you!
๐ Not just the leafs but also the prices are dropping ๐
โณ Countdown is running: only 24 hours remain for 20 % on everythingโ
We’ve got a gift for you! ๐
โฅ Healthy and tasty trough the day๐
๐ Friday is fishday: Frehsly caught of course ๐ฃ
๐ Pit stop: Make an appointment today!
โ % on all furniture and lamps ๐ ๐ก
Things to look out for when using emojisAlways check if the icons are interpreted correctly
The biggest potential risk of making mistake with Emojis, as already mentioned, is that they are not detected. Then, for example, a rectangle appears instead of a flower. This will irritate the one or other receiver, because he doesn’t know what to do with it and it looks unprofessional. Therefore it should always be tested before, if the smileys actually work properly. In email marketing, most professional email marketing systems offer a preview function. In AGNITAS EMM, for example, you can use the inbox preview to check whether all e-mail clients recognize and display the symbols used.
Especially affected by display problems are older systems where there are no more updates. There may be difficulties, for example, with older Outlook versions (Office 2003 and older) or Android 5 and older. Depending on the target group, you can also consider ignoring older e-mail systems.
Categorizing emojisHow to quickly find the suiting icon
Smileys and facial expressions
Happiness, good mood
๐๐๐๐๐๐
๐๐คฃโบ๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐คช๐คจ๐ง๐ค๐๐คฉ๐๐คค๐ค๐คญ
Anger, Sorrow, Disappointment, Fear, Astonishment
๐๐๐๐๐๐โน๐ฃ๐๐ซ๐ฉ๐ข๐ญ๐ค๐ ๐ก๐คฌ๐คฏ๐ณ๐ฑ๐จ๐ฐ๐ฅ๐๐ช๐ค๐คซ๐คฅ๐ถ๐๐๐ฌ๐๐ฏ๐ฆ๐ง๐ฎ๐ฒ๐ต๐ค๐คข๐คฎ
Health, Others
๐ด๐ท๐ค๐ค๐คง๐ค๐ค ๐๐ฟ๐น๐บ๐คก๐ฉ๐ป๐โ ๐ฝ๐พ๐ค๐๐บ๐ธ๐น๐ป๐ผ๐ฝ๐๐ฟ๐พ
Holidays and special events
๐พ๐ฅ๐ป๐๐๐๐๐๐๐๐๐๐๐ป๐น๐บ๐คถ๐ ๐๐๐น๐๐ฏ
Traveling
โ๐ซ๐ฌ๐ณโด๐ฅ๐ข๐ฟ๐ฝ๐ผ๐ฐ๐ฏโฑ๐๐๐๐โฐ๐๐ป๐โฉ๐ฃ๐พ๐๐๐ ๐๐๐๐๐๐๐๐๐๐บ๐โบโ๐๐ฎ๐
Food and drinks
Fruits and vegetables
๐๐๐๐๐๐๐๐๐๐๐๐๐๐ฅฅ๐ฅ๐
๐๐ฅ๐ฅฆ๐ฅ๐ถ๐ฝ๐ฅ๐ฅ๐ ๐ฅ๐ฐ
Food and sweets
๐ฅซ๐ฅ๐ฅ๐ฏ๐ฎ๐ฅ๐ฅช๐๐๐๐ญ๐๐๐ฅฉ๐ฅ๐ฅ๐ณ๐ฅ๐ง๐ฅจ๐ฅ๐๐ฅ๐๐๐ฒ๐๐ฃ๐ฑ๐ฅ๐ค๐๐ฅก๐ฅฃ๐๐๐ฅ๐ฅ ๐ข๐ก๐ง๐จ๐ฆ๐ฅง๐ฐ๐๐ฎ๐ญ๐ฌ๐ฏ๐ช๐ฉ๐ฟ๐ซ
Cutlery and drinks
๐ฝ๐ด๐ฅ๐ฅข๐พ๐น๐ธ๐ฅ๐ท๐ฅ๐ป๐บ๐ถ๐ฅค๐ตโ๐ผ๐ฅ
Individual people
๐ถ๐ง๐ง๐ฆ๐ฉ๐ง๐จ๐ฑโโ๏ธ๐ฑ๐ฉโ ๐จโ ๐ฉโ๐จโ ๐จโ๐ฉโ๐ง๐ต๐ง๐ด๐ฒ๐ณ๐ณโโ๏ธ๐ง๐คฐ๐ฃ๐ค๐ถ๐ถโโ๏ธ๐๐โ
Job, Disguises and special figures
๐ฎ๐ฎโโ๏ธ๐ท๐ทโโ๏ธ๐๐โโ๏ธ๐ต๐ต๏ธโโ๏ธ๐ฉโโ๏ธ๐จโโ๏ธ๐ฉโ๐พ๐จโ๐พ๐ฉโ๐ณ๐ฉโ๐๐จโ๐๐ฉโ๐ค๐จโ๐ค๐ฉโ๐ซ๐จโ๐ซ๐ฉโ๐ญ๐จโ๐ญ๐ฉโ๐ป๐จโ๐ป๐ฉโ๐ผ๐จโ๐ผ๐ฉโ๐ง๐จโ๐ง๐ฉโ๐ฌ๐จโ๐ฌ๐ฉโ๐จ๐จโ๐จ๐ฉโ๐๐จโ๐๐ฉโโ๏ธ๐จโโ๏ธ๐ฉโ๐๐จโ๐๐ฉโโ๏ธ๐จโโ๏ธ๐ธ๐คด๐คถ๐
๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐ผ๐งโโ๏ธ๐งโ
Family und partnership
๐ถ๐ฐ๐คต๐คฐ๐ซ๐ญ๐ฌ๐๐ฉโโค๏ธโ๐ฉ๐จโโค๏ธโ๐จ๐๐ฉโโค๏ธโ๐โ๐ฉ ๐จโโค๏ธโ๐โ๐จ๐ช ๐จโ๐ฉโ๐งโ๐ฆย ๐จโ๐ฉโ๐ฆโ๐ฆย ๐จโ๐ฉโ๐งโ๐งย ๐ฉโ๐ฉโ๐ฆ ๐ฉโ๐ฉโ๐ง ๐ฉโ๐ฉโ๐งโ๐ฆย ๐ฉโ๐ฉโย ๐ฉโ๐ฉโ๐งโ๐งย ๐จโ๐จโ๐ฆ ๐จโ๐จโ๐ง ๐จโ๐จโ๐งโ๐ฆย ๐จโ๐จโ๐ฆโ๐ฆย ๐จโ๐จโ๐งโ๐งย ๐ฉโ๐ฆย ๐ฉโ๐งย ย ๐ฉโ๐ฆโ๐ฆ ย ย ๐ฉโ๐งโ๐งย ๐จโ๐ฆ ๐จโ๐ง ย ย ๐จโ๐ฆโ๐ฆ ย ย ๐จโ๐งโ๐งย ๐ฅ
Gestures
๐คฑ๐๐โโ๏ธ๐๐โโ๏ธ๐
๐
โโ๏ธ๐๐โโ๏ธ๐๐โโ๏ธ๐คฆโโ๏ธ๐คฆโโ๏ธ๐คทโโ๏ธ๐คทโโ๏ธ๐๐โโ๏ธ๐๐โโ๏ธ๐๐โโ๏ธ๐๐โโ๏ธ
Bodyparts
๐
๐คณ๐คฒ๐๐๐๐ค๐๐๐โ๐ค๐ค๐คโ๐ค๐ค๐๐๐๐๐โโ๐ค๐๐๐๐ค๐ช๐โ๐๐
๐๐๐ฃ๐๐๐ง ๐๐
Animals
Pets and local animals
๐ถ๐ฑ๐ญ๐น๐ฐ๐ฆ๐ฎ๐ท๐ฝ๐๐ค๐ฃ๐ฅ๐ธ๐ท๐ฆ๐๐๐๐๐ฆ๐๐๐ด๐๐ฆ๐ฆ๐ฆ
๐๐๐๐พ๐ฆ๐ฟ๐๐๐๐๐ฆ๐๐๐ฉ๐๐ฆ๐๐๐๐๐๐บ๐ธ๐น๐ป๐ผ๐ฝ๐๐ฟ๐พ
Ocean and water
๐ธ๐ฆ๐ฆ๐ฆ๐ฆ๐ก๐ ๐๐ฌ๐ณ๐๐ฆ๐
Exotic animals
๐บ๐ป๐ผ๐จ๐ฏ๐ฆ๐ต๐๐๐๐๐ง๐ฆ๐ฆ๐๐ข๐ฆ๐
๐๐ฆ๐ฆ๐๐ฆ๐ช๐ซ๐ฆ
Fantasy and dinosaurs
๐ฆ๐ฆ๐ฆ๐ฒ๐
Nature and weather
Plants
๐ต๐ฒ๐ณ๐ด๐ฑ๐ฟโ๐๐๐๐๐๐๐๐พ๐ท๐น๐ฅ๐บ๐ธ๐ผ๐ป
Celestial body
๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐โ๐ซโญ๐โจโกโ๐ฅ๐ ๐
Weather
๐โ๐คโ
๐ฅโ๐ฆ๐งโ๐ฉ๐จโโโ๐ฌ๐จ๐ฅ๐ง๐ฆโโ๐๐ซ๐ช๐
Love
๐๐๐ป๐๐ฉโโค๏ธโ๐ฉ๐จโโค๏ธโ๐จ๐๐ฉโโค๏ธโ๐โ๐ฉ๐จโโค๏ธโ๐โ๐จ๐๐๐๐น๐โค๐งก๐๐๐๐๐ค๐โฃ๐๐๐๐๐๐๐๐โฅ๐
Sports and hobbies
Sports and awards
โฝ๐๐โพ๐พ๐๐๐ฑ๐๐ธ๐๐๐๐ฅ
โณ๐น๐ฃ๐ฅ๐ฅ๐ฝ๐ทโธ๐ฅ๐ฟ๐๐ฅ๐ฅ๐ฅ๐
๐๐ต๐
Athletes
โท๐๐๐๏ธโโ๏ธ๐คผโโ๏ธ๐คผโโ๏ธ๐คธโโ๏ธ๐คธโโ๏ธโนโน๏ธโโ๏ธ๐คบ๐คพโโ๏ธ๐คพโโ๏ธ๐๐๏ธโโ๏ธ๐๐งโโ๏ธ๐งโโ๏ธ๐๐โโ๏ธ๐โโ๏ธ๐คฝโโ๏ธ๐คฝโโ๏ธ๐ฃ๐ฃโโ๏ธ๐งโโ๏ธ๐งโโ๏ธ๐ต๐ตโโ๏ธ๐ด๐ดโโ๏ธ๐๐บ๐ฏ๐ฏโโ๏ธ
Games, fun and entertainment
๐ซ๐๐ช๐คนโโ๏ธ๐คนโโ๏ธ๐ญ๐จ๐ฌ๐ค๐ง๐ผ๐น๐ฅ๐ท๐บ๐ธ๐ป๐ฒโ๏ธ๐ฏ๐ณ๐ฎ๐ฐ๐๐ก๐ข๐ ๐คก
Traffic und vehicles
On the ground
๐๐๐๐๐๐๐๐๐๐๐๐๐๐ด๐ฒ๐ต๐๐จ๐๐๐๐๐ก๐ ๐๐๐๐๐๐๐
๐๐๐๐๐๐ ๐ต๐ตโโ๏ธ๐ด๐ดโโ๏ธ๐๐ถ๐ถโโ๏ธ๐๐โโ๏ธโฝ๐ง๐ฆ๐ฅ๐๐ฃ
In the air
โ๐ซ๐ฌ๐ฉ๐บ๐ฐ๐๐ธ๐
On water
๐ถโต๐ค๐ฅ๐ณโด๐ข๐ฃ๐ฃโโ๏ธ
Buildings and living
๐ ๐ก๐๐๐๐ญ๐ข๐ฌ๐ฃ๐ค๐ฅ๐ฆ๐จ๐ช๐ซ๐ฉ๐๐โช๐๐๐ฝ๐ฐ๐ฟ๐๐๐๐๐ช๐๐๐๐ผ
Sale
Symbols
โญ๐โจโก๐ฅ๐ฅ๐ ๐๐๐โคโฅโฑโฐโโณ๐ฃ๐๐ฐ๐๐๐ฒ๐๐ฆ๐ท
Clothes & accessory
๐งฅ๐๐๐๐๐๐๐๐ ๐ก๐ข๐๐๐งฆ๐งค๐งฃ๐ฉ๐งข๐๐๐๐๐๐ผ๐โ๐๐ถ๐
Objects
Time
โโฑโฒโฐ๐ฐโโณ๐๐
Job and office
๐โ๐ฑ๐ฒ๐ปโจ๐ฅ๐จ๐ฑ๐ฒ๐น๐๐ฝ๐พ๐ฟ๐๐ผ๐โ๐๐ ๐๐๐ง๐จโ๐ โ๐ฉโโ๐ซโ๐ญ๐ฌ๐ฅ๐ค๐๐๐๐๐๐๐๐๐
๐๐๐๐ณ๐๐๐๐๐๐๐ฐ๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐โ๐๐โ๐๐๐โ๐๐
Money
๐ข๐ธ๐ต๐ด๐ถ๐ท๐ฐ๐ณ๐ง
E-Mail, letters, packages und mail
โ๐ฉ๐จ๐ง๐ฆ๐ท๐ช๐ซ๐ฌ๐ญ๐ฎ๐ฏ
Medicine
๐โ๐ญ๐ฌ๐ณ๐๐๐ก
Safety
๐๐๐๐๐ก๐๐
Others
๐๐๐๐บโฒโฑโ๐ท๐ธ๐น๐ฅ๐ฝ๐๐บ๐ป๐๐ก๐๐๐ก๐ฆ๐ฏโ๐ฃ๐ช๐กโ๐ฌ๐โฐโฑ๐บ๐ฎ๐ฟ๐๐ฝ๐ฐ๐ฟ๐๐๐๐ช๐๐๐๐ผ๐๐๐๐๐๐๐๐๐
Symbols
๐ซโญ๐โจโกโ๐ฅโค๐งก๐๐๐๐๐ค๐โฃ๐๐๐๐๐๐๐๐
โฐโใฝโ โโโโโผโ๐ค๐ต๐ถโโโโโโญโพ๏ธ๐ฒ๐ฑโขยฉยฎใฐ
๐โชโซ๐ด๐ต๐บ๐ป๐ธ๐น๐ถ๐ท๐ณ๐ฒโชโซโพโฝโผโปโฌโฌ
๐ ๐๐๐๐๐๐๐๐ฃ๐ข๐จ๐๏ธโ๐จ๏ธ๐ฌ๐ญ๐ฏโ โฃโฅโฆ๐๐ด๐โ ๏ธ๐ฑโ๐ฐโป๐๐ ๐
๐โฎโโช๐โธโก๐ฏ๐โฏโฆ๐โโโโโโโโโโโโโ๐โ
๐๐ด๐ณ๐ถ๐๐ธ๐บ๐ทโด๐๐ฎ๐ใใ๐ด๐ต๐น๐ฒ๐ ฐ๐ ฑ๐๐๐ พ๐
๐โ๐๐ซ๐ฏ๐ขโจ๐ท๐ฏ๐ณ๐ฑ๐๐ต๐ญโ ๐ธโขโฃ
โ ๐ฏ๐นโโณโโ๐พโฟ๐ ฟ๐ณ๐๐๐๐๐ ๐น๐บ๐ผ๐ป๐ฎ๐ฆ๐ถ๐๐ฃโน๐ค๐ก๐ ๐๐๐๐๐๐๐๐ข
โโถโธโฏโนโบโญโฎโฉโชโซโฌโ๐ผ๐ฝโกโฌ โฌโฌโโโโโโโชโฉโคดโคต๐๐๐๐๐โฟ๐๐๐๐๐โ
๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ ๐ก๐ข๐ฃ๐ค๐ฅ๐ฆ๐ง๐ณ๐ด๐๐ฉ๐ณ๏ธโ๐๐ดโ
We wish you lots of fun and would be pleased if the use of Emojis arouses positive feelings in you ๐โ๏ธโ
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